CRM Manager

We are partnered with a leading education institution looking for an experienced CRM Manager to drive their student recruitment and engagement campaigns.

Location: London / Hybrid- 3 Days onsite a week

Type: Contract (Inside IR35) – Up to 4 months

Start: ASAP

Core Stack: Salesforce Marketing Cloud (Email Studio, Journey Builder, Content Builder, Automation Studio), Sales Cloud, Twilio

Key Responsibilities

• CRM Strategy & Roadmap: Own the strategic direction, governance, and continuous optimisation of CRM communications across the student recruitment lifecycle.
• Campaign Execution: Design and deliver multi-channel campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and SMS via Twilio.
• Stakeholder & SME Engagement: Act as the CRM subject matter expert, partnering with marketing, recruitment, and academic teams to shape requirements and best practices.
• Data & Performance Analytics: Oversee audience segmentation, data analysis, A/B testing, and campaign performance reporting to drive continuous improvements.
• Operating Model & Automation: Implement a scalable CRM operating model by increasing automation and reducing manual campaign execution.

Essential Requirements

• Salesforce Expertise: Proven hands-on experience and certification(s) in Salesforce Marketing Cloud and Sales Cloud.
• Strategy & Journey Mapping: Strong experience defining and evolving CRM strategies, customer journeys, and automated workflows to improve conversion.
• Data & Insight Focus: Demonstrable ability to work with large data volumes, derive actionable insights, and evaluate campaign performance.
• Stakeholder Management: Excellent communication and influencing skills, with the ability to challenge requirements constructively and manage cross-functional projects.

Desirable Skills

• Experience within the higher education sector or understanding of the student recruitment cycle.
• Postgraduate or professional marketing qualifications (such as CIM).

Note: Candidates must have full permanent right to work in the UK and be available for an Inside IR35 assignment.