Digital Marketing Lead

Job Description
Job Description
Digital Marketing Lead
On-Site - Minneapolis, MN
Reports To: Marketing Manager
FLSA Status: Full-Time Exempt
About ERIK'S
As one of the largest independent bicycle retailers in the U.S., ERIK'S is a place where every team member plays a real role in our success. We recognize hard work and build teams that support each other. If you're looking to take the next step in your marketing career, this role offers the opportunity to grow your skills across paid digital channels and make a measurable impact.

We are seeking a Digital Marketing Lead to manage our paid advertising across Google, Meta, and emerging digital channels. This role is a fit for someone who blends analytical strength with collaborative execution. You'll own day-to-day execution of ERIK'S paid media, contribute to overall digital strategy, and ensure paid efforts support broader business goals.

Key Responsibilities
Paid Media Strategy & Execution:
Lead and manage day-to-day execution of paid search, paid social, shopping feeds, remarketing, and performance campaigns across varying markets with differing needs.
Build full-funnel advertising strategies that drive revenue, traffic, new customer acquisition, and brand visibility.
Oversee budget pacing, bidding strategies, and optimize campaigns to maximize ROAS.

Cross-Functional Collaboration

Work closely with internal teams (Content, Merchandising, Marketing, Leadership) to plan aligned campaigns and ensure messaging consistency.
Work closely with the Marketing Manager to ensure strategy and priority alignment.
Map campaign timelines, ensure dependencies are clear, and keep teams accountable to deadlines.

Data Analytics & Reporting

Own reporting for paid media channels, providing actionable insights to leadership.
Build dashboards in Looker Studio or similar tools to visualize performance.
Conduct A/B tests, audience segmentation, and attribution analysis to continuously optimize spend and performance.

Digital Optimization Influence

Conduct regular performance reviews and identify opportunities for improvement.
Stay aligned with evolving digital media best practices and platform updates.

What You Bring
Experience:
2+ years of paid media management, ideally in e-commerce. Experience managing and creating Google and Meta Ads campaigns.

Education

Bachelor's degree in Marketing, Business, or a related field preferred but not required.

Skills

Strong proficiency with Google Business Suite, Meta Ads Manager, Looker Studio, and Google Ads Editor.
Experience with Google Tag Manager and managing large catalogue product feeds.
Ability to turn data into an actionable strategy.
Excellent communication, leadership, and project management skills.
Comfortable planning and executing complex campaigns in a fast-paced environment.
Familiarity with the Shopify web platform, Asana workflow management tool, and Microsoft Suite a plus, but not required.