Director of Marketing & Partnerships- 13-004 - SC/ Kroc San Diego

The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its ministry is motivated by the love of God. Responsible for the Salvation Army Kroc Center’s marketing and communications strategies, as well as overall branding and image. Prepares annual marketing plans, creates a calendar of campaigns, sets the marketing budget, provides quarterly analytics to the Center Director, and analyzes the market and competitors. Provides direction, guidance and leadership to the marketing department.

Responsible for brand partnership outreach to secure monetary and in-kind donations. Responsible for expanding community relations and informing partners of strategic business goals. Translate the Salvation Army Ray & Joan Kroc Corps Community Center’s (RJKCCC) short- and long-term goals into actionable marketing activities. Create a vision for the RJKCCC yearly marketing and partnership strategy. Manage a team of Creatives that are responsible for Kroc brand guidelines, website, digital assets, social media, environmental graphics, video, and on-site branding.

Plan, develop, and implement a marketing plan for each program at RJKCCC with a quarterly analytics report. Assist leading brand strategy for Kroc West Virtual Marketing Team. Assess market position and trends, devise advertising strategy, and presents to senior management. Manages Kroc Marketing production calendar. Guide social media content creation and direction. Develop the collection of RJKCCC member list database. Develop and implement a partnership strategy to increase the reach and impact of ongoing efforts at the Salvation Army Kroc Center.

Deliver professional presentations to potential partner organization with the ability to persuade and close business. Develop partner networks and strategic partnerships in San Diego. Provide timely and accurate reporting of partnership pipeline. Identify marketing trends and report to Kroc Center Directors for potential implementation
Ability to operate computer, fax and telephone.

Bachelor’s degree in business, marketing, communications, or related field.
~10+ years’ experience in marketing and running a marketing team.
~ At least 5 years of experience in strategic sales or business development.
~ Proven marketing campaign experience.
~ Effective time management skills and the ability to multitask.
~ Proven ability to manage budgets.
~ Proven ability to find strategic partnerships. High competence in project and stakeholder management. Competency in Microsoft applications including Word, Excel, and Outlook.

Competency with Hootsuite, Facebook, Twitter, Instagram, LinkedIn, Google Analytics, and other necessary platforms. Demonstrated success of having expanded and cultivated partnerships over time.