Online Specialist - Trading - Health, Beauty & Baby

About the Role

We’re looking for a commercially driven, analytical Online Commercial Specialist to join our team at Hilmore House. In this key role reporting to an Online Commercial Manager, you’ll take ownership of the online range selection for designated categories to maximise sales, basket size, and commercial margin.

You’ll be accountable for driving category performance and managing digital merchandising across the website, including search optimisation, featured landing collections, and banners. By partnering closely with commercial buying teams, supply chain, and retail operations, you’ll remove complexity, enhance availability, and build a compelling online range that meets customer needs.

What You’ll Do

As an Online Commercial Specialist, you’ll:

• Deliver Category Strategy: Build and execute an annual category plan that delivers online sales, market share growth, and commercial margin targets.
• Manage Digital Merchandising: Oversee on-site merchandising, search functionality, banners, and features to optimise customer navigation and basket conversion.
• Optimise Range & Promotions: Partner with suppliers and customer insight teams to curate compelling ranges, executing competitive promotional plans and optimising SKU counts.
• Forecasting & Trading Performance: Build annual sales, volume, and margin forecasts, tracking in-flight trading performance to make proactive commercial improvements.
• Collaborate on Availability & Waste: Work alongside Operations and Supply Chain to manage stock levels, protect availability, and minimise waste and markdowns.
• Ensure Compliance: Ensure all ranging, pricing, and promotional activities comply with brand standards, regulatory conditions, and GSCOP requirements.
• Gather Practical Insights: Regularly visit stores to engage with colleagues and customers, feeding real-world insights back into digital trade planning.

About You

You’ll be a driven, analytical retail professional with a solid commercial background and a keen understanding of digital customer behaviour.

You’ll have:

• Proven experience in retail category management, commercial trading, or digital merchandising.
• A strong track record of managing ranges to drive sales, improve commercial margin, and grow basket size.
• Understanding of supply chain logistics, promotional mechanics, and grocery store operations.
• Practical knowledge of GSCOP regulations and a track record of compliance.
• Strong numerical and analytical capabilities, with the ability to interpret customer and financial data to guide commercial decisions.
• Excellent interpersonal and influencing skills, confident acting as the central link across pricing, data, supply, and buying functions.

We value your hard work and commitment, and in return, we provide:

• Generous holiday entitlement
• Discretionary bonus scheme
• 15% discount in our supermarkets and convenience stores from the day you join us
• Additional 10% discount card for a friend or family member
• Genuine career progression and development opportunities - read more about our Leadership School here
• Subsidised staff canteen
• Free parking
• Competitive pension and life assurance
• Healthcare / Wellbeing benefits including Aviva Digital GP
• 'MyPerks' with discounts at high street shops, cinemas and gyms, and lots more
• Optional payroll charity donations
• A range of family-friendly policies including 26 weeks maternity and adoption leave along with neonatal and fertility leave

More about us

Starting as a Bradford market stall, we are proud to be the Yorkshire retailer now serving over 11 million customers nationwide each week. We’re unique: both foodmakers and shopkeepers, processing our own fresh produce and preparing more food in-store than any other supermarket.

We offer real opportunities to build your career across our stores, sites, and support teams. We’re a down-to-earth team that values hard work, reliability, and great customer service. If you’re friendly, dependable, and ready to get stuck in, there’s always More to Morrisons for you.