Marketing Manager

We're working with a well-established UK training / development business to hire a Senior Marketing Manager to own the growth plan, lead targets, and go hands-on across the key demand channels.

This is a true "lead it, and do it" role: you'll set the marketing direction across multiple product lines, while personally driving performance across search, website conversion, and database/lifecycle marketing. You'll also lead and develop a Marketing & Growth Manager (who oversees day-to-day activity with solid foundations already in place).

Role: Senior Marketing Manager
Location: Liverpool Centre (Hybrid)
Type: Permanent
Salary: DOA

Key responsibilities include:

• Own the marketing strategy and annual plan (agreed with directors) across multiple business lines
• Take full ownership of the lead target and where budget/effort should be allocated to hit it
• Drive demand generation hands-on: SEO/AEO, website optimisation and conversion rate improvement
• Maximise value from an existing CRM/database: segmentation, comms, nurture journeys, cross-sell/upsell lead generation
• Develop positioning and messaging that resonates with senior decision-makers
• Produce monthly performance reporting (HubSpot) demonstrating marketing impact on pipeline
• Lead through others: manage and develop a Marketing & Growth Manager

Key skills and experience:

• Senior B2B marketing experience with a track record of generating qualified leads for "considered purchase" services
• Strong, hands-on capability in search (SEO/AEO) and website conversion
• Lifecycle / CRM / database marketing experience (nurture, segmentation, repeat/cross-sell)
• Confidence using HubSpot and turning data into clear commercial decisions
• "AI-first" mindset and curiosity-able to adapt as search shifts towards AI-led answers
• Strong commercial judgement and ability to write credible, compelling copy for senior audiences
• Proven people leadership (developing a manager)