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Description
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The Marketing Operations Business Solution Architect is responsible for designing, optimizing, and governing marketing technology solutions that support commercial, medical, and patient engagement strategies across pharmaceutical, biotechnology, and medical device organizations. This role bridges business stakeholders and technology teams, ensuring marketing operations processes, data, analytics, and digital engagement platforms align with business objectives, regulatory requirements, and industry best practices.
The ideal candidate brings deep experience in life sciences marketing operations, CRM, omnichannel engagement, marketing automation, customer data management, and commercial systems architecture. This individual will serve as a trusted advisor to marketing, commercial operations, IT, analytics, and agency partners while leading solution design and transformation initiatives.
Key Responsibilities
Business & Solution Architecture
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Design and maintain end-to-end marketing operations architecture supporting HCP, patient, caregiver, and consumer engagement programs.
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Translate business requirements into scalable and compliant technology solutions.
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Develop future-state roadmaps for marketing technology, data integration, customer engagement, and analytics capabilities.
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Lead solution architecture workshops with commercial, marketing, medical affairs, compliance, and IT stakeholders.
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Define architecture standards, governance processes, and implementation best practices.
Marketing Technology Leadership
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Serve as the subject matter expert for marketing technology platforms including:
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Salesforce Marketing Cloud
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Adobe Experience Cloud
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Veeva CRM
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Veeva Vault PromoMats
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Veeva Nitro
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Salesforce Data Cloud
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Customer Data Platforms (CDP)
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Digital Asset Management (DAM) platforms
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Marketing automation solutions
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Develop integrated solutions that support omnichannel customer journeys.
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Ensure platform capabilities align with evolving commercial and brand requirements.
Business Process Optimization
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Assess and redesign marketing operations processes to improve efficiency, scalability, and campaign effectiveness.
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Define standardized workflows supporting campaign planning, content approvals, segmentation, targeting, execution, and measurement.
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Partner with brand teams to improve campaign execution and operational excellence.
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Identify opportunities for automation and process simplification.
Data, Analytics & Customer Engagement
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Design data flows and integrations between CRM, CDP, MDM, data warehouse, analytics, and marketing automation platforms.
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Support customer engagement programs utilizing first-party and third-party data sources.
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Enable advanced customer segmentation, audience management, and personalization strategies.
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Work closely with analytics teams to support campaign measurement, attribution, and performance reporting.
Compliance & Governance
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Ensure solutions comply with life sciences regulations and internal governance standards.
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Support legal, regulatory, privacy, and medical review processes.
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Partner with compliance teams to ensure promotional materials, digital content, and customer communications meet industry requirements.
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Establish controls for data privacy, consent management, and customer preference management.
Stakeholder & Program Leadership
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Collaborate with Commercial Operations, Sales Operations, Marketing, Medical Affairs, IT, Data & Analytics, and external vendors.
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Lead requirements gathering, solution workshops, architecture reviews, and design approvals.
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Support implementation partners during development, testing, deployment, and hypercare phases.
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Mentor business analysts, marketing operations teams, and junior architects.
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Top Skills
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Required Qualifications
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Bachelor's degree in Business, Information Systems, Marketing, Life Sciences, or related field.
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8+ years of experience in Life Sciences commercial technology, marketing operations, or solution architecture.
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5+ years designing enterprise marketing technology solutions.
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Strong understanding of pharmaceutical marketing workflows and commercial operations.
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Experience with CRM, marketing automation, CDP, customer data, and digital engagement platforms.
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Knowledge of omnichannel marketing and customer journey orchestration.
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Experience leading large-scale business transformation initiatives.
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Strong stakeholder management and executive communication skills.
Preferred Qualifications
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Master's degree in Business, Technology, Healthcare, or related discipline.
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Salesforce certifications.
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Veeva certifications.
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Adobe Marketing Cloud certifications.
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TOGAF, SAFe, or enterprise architecture certifications.
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Experience supporting global pharmaceutical organizations.
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Consulting experience serving life sciences clients.
Technical Skills
Marketing Platforms
Data & Analytics
Integration Technologies
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MuleSoft
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Informatica
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Boomi
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REST APIs
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ETL/ELT Solutions
Leadership Competencies
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Strategic Thinking
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Executive Presence
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Cross-Functional Collaboration
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Business Process Excellence
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Solution Design Leadership
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Client Relationship Management
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Change Management
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Innovation & Digital Transformation
Key Performance Indicators (KPIs)
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Marketing campaign execution efficiency
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Omnichannel engagement adoption
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Platform utilization and optimization
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Architecture compliance and governance adherence
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Campaign cycle-time reduction
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Customer data quality and accessibility
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Stakeholder satisfaction
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Marketing ROI and performance improvements
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Successful delivery of transformation initiatives
Typical Life Sciences Environment
This role typically partners with Commercial Operations, Brand Marketing, Medical Affairs, Market Access, Patient Services, Regulatory Affairs, Data & Analytics, and IT organizations to enable compliant, data-driven omnichannel customer engagement across pharmaceutical, biotechnology, and medical device companies. The architect serves as a strategic leader driving the evolution of marketing technology ecosystems and commercial digital transformation initiatives.
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