Leasing & Marketing Manager

Job Description
Job Description
Description:
Up Campus Management is hiring a Leasing & Marketing Manager to lead leasing performance, team development, and market execution at Fieldhouse Dinkytown, a large-scale student housing community steps from the University of Minnesota. This role is ideal for a driven, hands-on student housing leader who thrives in fast-paced leasing environments, knows how to coach teams to higher performance, and uses data (not just trends) to drive results.

THE OPPORTUNITY
The Leasing & Marketing Manager plays a critical role in driving occupancy and revenue through direct leasing involvement, team leadership, and disciplined execution of marketing strategy. This is not a desk-only role; you will be actively touring, closing, sending leases, analyzing performance, and developing a high-performing leasing team.

In the first 6 to 12 months, success in this role looks like

Measurable leasing momentum driven by your direct involvement in tours, follow-ups, and closing
A strong, accountable leasing team that performs consistently and improves over time
Marketing and leasing efforts executed within budget, using data to guide decisions
This position reports to the General Manager and works closely with corporate leasing and marketing partners.

WHAT YOU’LL DO
Leasing Execution & Performance
Take a hands-on role in leasing: conduct tours, follow up with prospects, send leases, and close deals
Provide real-time feedback and coaching to improve leasing conversations, objection handling, and close rates
Monitor daily, weekly, and monthly leasing performance using Entrata and internal dashboards
Lead leasing strategy meetings informed by traffic trends, conversion data, and market conditions
Oversee pre-leasing strategy, unit assignments, concessions, and renewal efforts
Ensure leasing systems and guest cards are clean, accurate, and consistently updated
Team Leadership & Development
Hire, train, and develop leasing professionals, interns, and ambassadors
Lead with accountability while maintaining a collaborative, team-first culture
Coach through performance gaps and keep momentum moving during peak leasing cycles
Model work ethic, professionalism, and humility (leading from the front, not the sidelines)
Marketing, Brand & Market Presence
Execute leasing and marketing initiatives aligned with brand standards and the approved budget
Maintain an active presence at campus, Greek life, and community events
Build partnerships with student organizations, academic groups, and local businesses
Support social and digital marketing efforts with on-the-ground insights and performance feedback
Balance creativity with analytics—using data to evaluate what actually converts
Reporting & Budget Discipline
Track leasing KPIs and provide regular performance insights to leadership
Adhere to marketing and leasing budgets while maximizing ROI
Identify opportunities to optimize spend based on performance trends
Requirements:
WHAT WE’RE LOOKING FOR
Required Experience
Student housing experience is required
Experience managing a mid-size to large student housing community
Prior lease-up experience strongly preferred
Working knowledge of Entrata or a comparable student housing CRM
Proven ability to lead leasing teams and drive results in competitive markets
The Right Fit Will Be
Hands-on, driven, and comfortable being in the leasing trenches
Analytical and data-oriented—not just a trend follower
A leader who balances accountability with humility and kindness
Organized, proactive, and able to keep teams focused during high-volume periods
Comfortable working evenings and weekends during peak leasing seasons
SCHEDULE & EXPECTATIONS
Full-time, exempt role
Core schedule: Monday–Friday, 9:00am–6:00pm
Evenings and weekends required, primarily to support leasing activity and lease execution
On-site, highly engaged role
WHY FIELDHOUSE DINKYTOWN
Fieldhouse Dinkytown offers a one-of-a-kind student living experience, combining resort-style amenities, fully furnished apartments, and a vibrant, campus-driven community.

This role gives you the opportunity to make a direct impact on leasing success, shape team performance, and grow within a high-performing student housing organization.