VP, Performance Marketing (Paid Media)

The Vice President, Paid Media works directly with senior team members to flawlessly execute the strategy built to meet client goals. You will lead the strategy, performance and growth of Viral Nation’s paid and performance marketing business, driving measurable client results across paid social, search, retail media and programmatic. Combining strategic leadership with hands-on expertise, this leader will strengthen campaign execution, advance AI-driven optimization and measurement, and connect creator-led content with performance marketing. They will also develop the team, evolve processes and service offerings, and align capabilities and resourcing to support operational efficiency, profitability and sustainable growth.

Responsibilities:

• Oversee all current accounts and projects to ensure successful completion, while directly managing and executing key initiatives that require advanced expertise in performance marketing and e-commerce;
• Lead the integration and utilization of AI/ML-driven bidding strategies, budget pacing tools, and campaign automation systems to enhance performance at scale;
• Lead technical audits of client accounts to identify inefficiencies, underutilized features, and platform innovations across Meta, Google Ads, TikTok, Amazon, and programmatic platforms;
• Collaborate with data science and engineering teams to evolve internal reporting infrastructure, dashboards, and performance KPIs for real-time decision-making;
• Conduct a comprehensive assessment of the paid and performance business unit, including team structure, capabilities, processes, and workflows, to identify opportunities for improvement;
• Develop and implement an actionable operating plan that enhances processes, optimizes workflows, and aligns resourcing strategies with immediate and long-term business objectives;
• Provide consistent leadership and mentorship to the team, aligning their efforts with the company’s goals and fostering both their personal and professional growth;
• Regularly evaluate the team’s strengths, areas for development, and alignment with the organization’s strategic goals, providing detailed feedback and recommendations for individual growth and role optimization;
• Drive initiatives to align the team’s operations with the company’s overall strategy, ensuring a unified approach to achieving business objectives;
• Collaborate on the definition of solution offerings, go-to-market strategies, and the paid business model to ensure alignment with long-term success goals while addressing any gaps in resources or capabilities;
• Develop and deliver a robust strategy and business plan, including recommended team structure, resourcing needs, capabilities, and budget allocations to support future growth and sustainability;

Qualifications and Skills:

• 10+ years of experience predominantly in digital communications, paid marketing (Google, Bing, Social), project management & social media
• 5+ years of experience in people management and team development;
• Experience in developing and executing successful client programs;
• Direct experience with social media tools and platforms;
• Experience effectively delegating and implementing many tactical assignments and accurately judging and reviewing peers' work;
• Strong presentations skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft.