Why this role stands out
This remote freelance opportunity offers you the chance to shape cutting-edge digital marketing strategies, leveraging AI to drive performance for a reputable Melbourne agency. You’ll thrive in this role if you're a seasoned performance marketer eager to expand your skills in a flexible, client-facing environment with significant growth potential. Apply now to gain valuable experience and contribute to innovative campaigns across Australia and New Zealand.
Quick overview
Job description
We’re looking for an experienced Digital Marketing Strategist (Freelance, Remote) to support a Melbourne-based digital marketing agency working across performance marketing, brand strategy and AI.
This is a hands-on, client-facing role where you’ll manage Google and Meta Ads, own paid acquisition strategy, and work alongside AI-supported tools and agents to analyse performance, validate recommendations and implement campaign changes.
Engagement Details
Type: Freelance / Part-time
Duration: 6 months
Commitment: Approximately 15 hours per week
Location: Australia or New Zealand
Timezone: AEST-compatible
Schedule: Hours can be distributed across the week, with agreed availability for client meetings.
Responsibilities
- Manage and optimise Google Ads and Meta/Facebook Ads accounts.
- Own paid acquisition strategy and implement campaign changes.
- Review, validate, and act on recommendations generated by AI agents.
- Use campaign data to identify opportunities and improve performance.
- Advise clients across performance, creative, brand and growth strategy.
- Build strong client relationships and communicate recommendations confidently.
- Collaborate with technical specialists across analytics, tracking and dashboarding
Requirements
- Previous experience in performance marketing, paid media or digital acquisition.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing paid media budgets of approximately AUD20K+ per month.
- Strong understanding of performance and brand marketing.
- Strong client-facing and relationship management skills.
- Comfortable using AI tools and agents as part of marketing workflows.
- Experience with Claude, Claude Code, Codex, ChatGPT, prompt engineering or AI marketing automation is highly valued.
- Experience with GA4, Google Merchant Centre, tracking and dashboarding is a plus.
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