Senior Product Marketing Manager - Remote

200+ enterprises and mid-market companies worldwide, including industry leaders such as Snowflake, AppsFlyer, and Capgemini, love our technology. We’re looking for a Senior Product Marketing Manager to shape how Influ2 is positioned and brought to market. You’ll work across product launches, sales enablement, competitive intelligence, positioning, and customer education. You’ll report to the Senior Manager of Product and Lifecycle Marketing and work alongside two other team members. What you'll do:

• Sales enablement: Identify what our AEs and Sales Development teams need to position Influ2 effectively, then develop the tools, and training that help them communicate its value, handle objections, and win deals.
• Competitive intelligence: Run our competitive intelligence program. Track competitors and market shifts, conduct win/loss analysis, and turn what you learn into clear guidance for Sales, Product, and Marketing.
• Customer education: Set the approach to customer education and develop programs that help customers understand and adopt Influ2’s capabilities.
• Turn product capabilities, customer needs, and market context into clear messaging that differentiates us.
• Content and enablement: Translate our positioning into the materials people need, from product demos and sales decks to videos, white papers, and presentations.
• Performance: Determine how product marketing impact should be measured, track results, and use what you learn to set priorities and improve programs.

You’ll shape how Influ2 is positioned and differentiated, how effectively our AEs and Sales Development teams communicate its value, and how new products and features are brought to market and adopted. Your work will directly impact competitive win rates, sales effectiveness, and product adoption. 7+ years of experience in product marketing within the B2B technology industry. Strong understanding of mid-market and enterprise buying cycles at sales-led organizations.

• Background in leading competitive intelligence efforts or win/loss analysis.
• Experience collaborating with cross-functional teams, including product management, sales, and customer success.
• Proficiency with tools such as HubSpot, Salesforce, Storylane, and Claude.
• A degree in marketing, business, or a related field is preferred but optional; You understand enterprise sales cycles and what front-line teams need from product marketing to win.
• You can look at customer feedback, competitive intelligence, sales data, and market signals and decide what matters.
• You can work across Product, Sales, Marketing, and Customer teams, including when priorities or perspectives differ.
• You can shift focus as the business changes without losing sight of the outcome you’re working toward.