Sr. Marketing Manager, Brand Transformation

Description
Robert Half's marketing & creative client is seeking an experienced marketing leader to support a high-profile brand transformation initiative within a complex, global organization. This is a 12+ month contract, 40-hour-per-week opportunity; candidates must be able to work in a hybrid capacity in the Metro West Boston area. The Brand Transformation Lead will lead cross-functional implementation efforts, drive stakeholder alignment, and ensure successful execution across multiple business functions, agency partners, and workstreams. The ideal candidate brings demonstrated experience leading enterprise-wide rebrands, translating brand strategy into large-scale implementation plans, and driving adoption across digital, physical, and organizational touchpoints. This role requires strong brand marketing and program leadership experience, executive stakeholder management skills, and the ability to turn strategic vision into actionable plans, governance frameworks, and measurable business outcomes. Prior experience within pharmaceutical, life sciences, healthcare, or related regulated industries is highly preferred.
Key Responsibilities:

• Lead implementation of a large-scale enterprise brand transformation initiative
• Drive alignment with key stakeholders and cross-functional teams
• Align with executive leadership to support strategic planning, decision-making, and organizational adoption
• Collaborate with project managers, agency partners, and internal teams to ensure successful execution across multiple workstreams
• Identify program risks, dependencies, and areas requiring leadership attention
• Develop executive-level communications, updates, and presentations
• Support change management, stakeholder engagement, and internal enablement efforts
• Ensure consistent implementation of brand standards across digital, physical, and customer-facing touchpoints
• Partner with project and program stakeholders to support execution against key milestones and rollout objectives

Requirements

• Degree in marketing, communications, or related
• 8 - 10+ years of experience in brand or integrated marketing within highly matrixed organizations
• Demonstrated experience leading the implementation and adoption of enterprise-wide brand transformations across both digital and physical touchpoints
• Proven ability to translate brand strategy into actionable implementation plans across complex organizations
• Experience partnering with executive leadership and influencing stakeholders across multiple business functions
• Strong program leadership experience managing multiple workstreams, priorities, and cross-functional teams
• Experience working with external agencies, consultants, and internal business partners to execute large-scale initiatives
• Excellent communication, presentation, and stakeholder management skills
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment
• Experience driving organizational adoption, change management, and internal engagement initiatives
• Proven ability to identify risks, navigate ambiguity, and drive initiatives to successful completion
• Prior experience within pharmaceutical, life sciences, healthcare, or other regulated industries highly preferred
• Familiarity with brand governance, brand architecture, and large-scale implementation planning

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