Paid Search Marketer

Job Description

We are seeking a strategic, results-driven paid search marketer to lead and optimize paid search strategy for our line of business. This role will manage day-to-day campaign performance, develop innovative optimization strategies, apply automation and AI-driven ad solutions such as Performance Max (PMax) and AI Max, and partner closely with cross-functional teams and stakeholders to drive measurable business growth.

Key Responsibilities:

• Strategic Development:
• Drive and contribute to the development of the overall paid search strategy for the line of business.
• Identify new opportunities and implement best practices to optimize performance.
• Ensure AMER paid search strategy and execution align with international marketing strategy, priorities, and best practices.
• Campaign Management:
• Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
• Deliver regular paid search reports to track performance and inform future strategies.
• Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.
• Manage and optimize AI-powered paid search campaign types, including PMax and AI Max, using automation, audience signals, creative inputs, and performance insights to drive efficient growth.
• Cross-functional Collaboration:
• Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and the global marketing organizations.
• Assist in the development and delivery of quarterly media plans, mid quarter reviews, and quarterly business reviews (QBRs).
• Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, and related opportunities.

Skills

• Results-oriented with a focus on continuous improvement and a commitment to "Always Be Testing."
• Dedicated to delivering high-quality work that makes a meaningful impact on the business.
• Thrives in fast-paced environments and works well both independently and as part of a team.
• Quick to learn and adaptable to the constantly changing marketing industry.
• Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
• Capable of explaining technical concepts clearly and effectively to non-technical audiences.
• Excellent written and verbal communication skills.
• Proven ability to think creatively, stay self-directed, and meet deadlines.
• Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
• Strong understanding of automation, machine learning, and AI-driven campaign optimization, including experience with PMax, AI Max, automated bidding, audience signals, creative asset testing, and performance diagnostics.
• Demonstrated success in creating and executing advanced paid search plans and strategies.

Job Description

We are seeking a strategic, results-driven paid search marketer to lead and optimize paid search strategy for our line of business. This role will manage day-to-day campaign performance, develop innovative optimization strategies, apply automation and AI-driven ad solutions such as Performance Max (PMax) and AI Max, and partner closely with cross-functional teams and stakeholders to drive measurable business growth.

Key Responsibilities:

• Strategic Development:
• Drive and contribute to the development of the overall paid search strategy for the line of business.
• Identify new opportunities and implement best practices to optimize performance.
• Ensure AMER paid search strategy and execution align with international marketing strategy, priorities, and best practices.
• Campaign Management:
• Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
• Deliver regular paid search reports to track performance and inform future strategies.
• Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.
• Manage and optimize AI-powered paid search campaign types, including PMax and AI Max, using automation, audience signals, creative inputs, and performance insights to drive efficient growth.
• Cross-functional Collaboration:
• Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and the global marketing organizations.
• Assist in the development and delivery of quarterly media plans, mid quarter reviews, and quarterly business reviews (QBRs).
• Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, and related opportunities.

Skills

• Results-oriented with a focus on continuous improvement and a commitment to "Always Be Testing."
• Dedicated to delivering high-quality work that makes a meaningful impact on the business.
• Thrives in fast-paced environments and works well both independently and as part of a team.
• Quick to learn and adaptable to the constantly changing marketing industry.
• Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
• Capable of explaining technical concepts clearly and effectively to non-technical audiences.
• Excellent written and verbal communication skills.
• Proven ability to think creatively, stay self-directed, and meet deadlines.
• Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
• Strong understanding of automation, machine learning, and AI-driven campaign optimization, including experience with PMax, AI Max, automated bidding, audience signals, creative asset testing, and performance diagnostics.
• Demonstrated success in creating and executing advanced paid search plans and strategies.

Experience and qualifications

• 3–5 years of experience in enterprise-level B2B paid search marketing, with demonstrated success managing global campaigns and delivering measurable results.
• Extensive hands-on experience with paid search platforms and campaign types such as Google Ads, Microsoft/Bing Ads, PMax, AI Max, and other search engine or AI-powered paid search solutions.
• Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe Advertising Cloud, or similar systems.
• Comprehensive understanding of how paid search supports demand generation, product promotion, audience intent capture, and measurable business growth

• 3–5 years of experience in enterprise-level B2B paid search marketing, with demonstrated success managing global campaigns and delivering measurable results.
• Extensive hands-on experience with paid search platforms and campaign types such as Google Ads, Microsoft/Bing Ads, PMax, AI Max, and other search engine or AI-powered paid search solutions.
• Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe Advertising Cloud, or similar systems.
• Comprehensive understanding of how paid search supports demand generation, product promotion, audience intent capture, and measurable business growth