Quick Overview
Job Description
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Manager, Community & Social Media who will define strategy and lead execution across Geotab's global social media presence and community ecosystem. If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Senior Manager, Community & Social Media your key area of responsibility will be defining strategy and leading execution across Geotab's global social media presence and community ecosystem. Operating with a commitment to operational excellence, this leader champions brand authority, trust, and continuous engagement across fleet operators, technology partners, and key industry stakeholders. Key accountabilities include: spearheading a high-impact, results-oriented global social media strategy across a variety of channels to accelerate sustainable community growth across customer, partner, and developer channels. The leader of this team will be responsible for setting and maintaining the content and editorial standards of highest quality to solidify Geotab's market leadership in connected transportation. You will need to work closely with key cross-functional teams in Product, Engineering, Marketing, Corporate Comms, Regional Marketing, Sales and Support.
To be successful in this role you will be a collaborative leader with strong written and verbal communication skills, exceptional editorial judgment, and a coaching, results-oriented leadership style. In addition, the successful candidate will have strong analytical capabilities, deep expertise in B2B social media strategy, and proven experience building and scaling online communities in a fast-paced, matrixed environment.
How you'll make an impact:
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Develop and own Geotab's global organic social media strategy across platforms like LinkedIn, YouTube, Facebook, and Instagram, defining platform-specific content for fleet managers, logistics professionals, and reseller partners.
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Manage editorial calendars, publishing cadences, and real-time community engagement across all organic social channels.
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Build, grow, and moderate Geotab's owned community platforms to drive adoption, active participation, and member retention among customers, partners, and developers.
- Lead, mentor, and develop a team of social media managers and community specialists while establishing clear goals, performance standards, workflows, and governance frameworks.
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Design and execute strategic community initiatives, including customer advocate programs, reseller/partner forums, industry advisory groups, and live programming (livestreams, webinars, podcasts).
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Develop onboarding, recognition, and engagement programs to convert passive members into active community contributors.
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Establish a social-first content framework, brand voice guidelines, and editorial standards to translate product milestones and thought leadership into engaging, platform-native assets.
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Define and own the KPI framework for community and social channels, delivering regular performance dashboards to leadership and leveraging data to continuously test and iterate strategy.
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Partner with paid media, brand, demand generation, and product marketing teams to align organic and paid strategies, embed social in launches, and champion employee advocacy.
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Serve as a strategic partner to corporate communications and PR, managing social crisis response protocols and escalation playbooks to protect brand reputation.
What you'll bring to the role:
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7–10+ years of progressive experience in social media management, community building, digital marketing, or a related communications discipline.
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Minimum 3–5 years of direct team leadership or people management experience.
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Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field (an advanced degree like an MBA or Master's in Marketing/Communications is an asset).
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Deep expertise in B2B social media strategy, organic growth, and building/scaling online communities across customer, partner, and developer segments.
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Proficiency with social management and community platforms (e.g., Sprout Social, Hootsuite, Gainsight Communities, Khoros, Discourse) alongside analytical and listening tools.
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Familiarity with fleet management, telematics, commercial IoT, or B2B SaaS industries, with familiarity in SEO and AEO principles.
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Exceptional written and verbal communication skills, strong editorial judgment, collaborative stakeholder management, and crisis response experience.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
Other employment statements:
Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.