Digital Marketing Manager

Digital Marketing Manager

Location: London, Hybrid (3 days in office, 2 days from home)
Salary: 50,000 to 55,000
Permanent

We are recruiting for an experienced Digital Markerting Manager to join a forward thinking organisation at an exciting stage of its digital transformation. This is an opportunity to shape and deliver a digital marketing strategy across multiple channels, driving engagement, customer acquisition and long term retention through data led marketing and innovative digital campaigns.

Leading a Social Media Executive, you will play a key role in developing connected customer journeys, optimising digital performance and embedding best practice across the organisation.

Key Responsibilities

• Develop and deliver the digital marketing strategy across website, CRM, email, social media, paid media and marketing automation
• Lead customer lifecycle marketing, creating personalised and automated campaigns that improve engagement and retention
• Manage website content, user journeys and digital content governance to deliver an excellent online experience
• Oversee social media strategy, content planning and channel performance while supporting PR, events and brand awareness initiatives
• Monitor campaign performance using analytics and data insights to optimise digital activity and deliver measurable results
• Coach and mentor colleagues while managing external agencies and supporting continuous digital improvement

About You

• At least five years' experience in a digital marketing role with responsibility for multi channel campaigns
• Strong background in email marketing, CRM, lifecycle marketing and automation platforms
• Experience managing digital agencies and website development using CMS platforms such as Drupal
• Advanced analytical skills with experience using Google Analytics, HubSpot or similar platforms to drive performance improvements
• Strong understanding of SEO, PPC, content marketing, social media and AI driven marketing tools
• An organised, collaborative and commercially minded marketer with excellent stakeholder management skills

Benefits

• Salary of 50,000 to 55,000
• 25 days annual leave plus bank holidays
• Life insurance
• Pension contribution
• Hybrid working with 3 days in the office and 2 days from home