Sales Manager - UK

Summary:

We are seeking a dynamic Regional Sales Manager to take ownership of a defined territory across the UK, driving growth with machine builders and manufacturing end users. This hands-on commercial role demands a blend of technical engineering knowledge and solution-based selling to develop new business and strengthen customer relationships.

Responsibilities:

• Drive sales growth across the defined territory, targeting both machine builders and manufacturing end users.
• Leverage technical engineering knowledge to provide solution-based selling strategies.
• Develop and maintain strong customer relationships, ensuring long-term partnerships.
• Act as a liaison between customers and engineering teams to ensure clear communication of technical requirements.
• Identify and pursue new business opportunities within the manufacturing engineering environment.
• Maintain a thorough understanding of how equipment, components, and systems fit into wider production processes.
• Deliver effective sales presentations and negotiations to close deals.

Required Skills:

• Experience in technical sales within a manufacturing or engineering environment.
• Strong engineering or technical understanding, with the ability to interpret drawings or specifications.
• Proven experience selling to machine builders and manufacturing businesses.
• Ability to translate technical requirements into practical, commercially viable solutions.
• Excellent relationship-building skills with both technical and commercial stakeholders.
• Self-motivated with strong organizational skills and the ability to manage a territory independently.
• Confident communicator with strong negotiation skills.
• Commercially aware, with a focus on delivering results.

What success look like:

• Consistent delivery of territory sales and margin targets
• Growth in both OEM and end user accounts
• Strong pipeline development and conversion rates
• Accurate forecasting and disciplined account management
• High levels of customer satisfaction and repeat business