Senior Marketing Data Analyst (Direct Acquisition)

About The Role
Team – Marketing & Digital Analytics
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:

• Advanced marketing analytics
• Strong commercial judgement
• Proven stakeholder influence

What this role is all about
We're looking for a Senior Marketing Data Analyst who loves turning data into smarter marketing decisions. Working across our Health and Life businesses, you'll dig into customer behaviour, media performance and digital journeys to understand what's working, what isn't and where the next opportunity lies. Your insight will help shape media strategy, audiences, creative, budget allocation and digital experiences, giving you real influence over how Vitality attracts and converts new customers.
What you will be doing

• Own the analytical interpretation of direct acquisition performance, connecting marketing investment and activity to leads, sales, customer quality and commercial value
• Identify the underlying drivers of acquisition performance by combining media, audience, creative, CRM, digital journey, sales and external market data
• Develop evidence-based recommendations on marketing budget allocation using econometrics, experimentation, historical performance and marginal-return analysis
• Provide an independent analytical perspective on audience targeting, bidding, campaign structure, channel mix and activation strategies
• Build a structured experimentation programme, defining hypotheses, test designs and success measures and translating results into clear next actions
• Strengthen the use of first-party customer and sales data across marketing measurement, audience activation, conversion tracking and optimisation
• Partner with Vitality's econometrics agency to challenge model assumptions, improve data inputs and translate findings into practical investment decisions
• Coordinate reliable, automated and quality-controlled data feeds across media, customer and commercial data sources
• Evaluate creative effectiveness to understand how messaging, proposition, format and execution influence acquisition and conversion outcomes
• Apply statistical, predictive and causal analytical techniques to improve targeting, measurement and investment decisions

What do you need to thrive?

• Strong experience in marketing analytics, marketing science or performance marketing, ideally within a paid-media environment.
• Strong SQL skills, with experience using Python or similar tools to analyse marketing and customer data.
• Good understanding of paid-media measurement and performance across platforms such as Google Ads, Search Ads 360 and Meta.
• Experience combining CRM, customer, digital and media data to understand campaign effectiveness and customer behaviour.
• Good knowledge of marketing measurement and statistical techniques, including experimentation, regression and testing.
• Strong commercial and communication skills, able to turn complex analysis into clear recommendations on marketing performance, investment and budget allocation.

So, what's in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you've ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
We're incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor's Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We've been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We're successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we're the right fit for you? We can't wait.
Diversity & Inclusion
At Vitality, we're committed to diversity and inclusion because it's good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality's approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.