Marketing Data Analytics (Google Analytics)

<>About the Opportunity

A leading marketing and communications organization is seeking a Senior Marketing Data Analyst to help transform data into actionable insights that drive business and marketing performance. This role will partner with cross-functional teams to evaluate campaign effectiveness, develop measurement strategies, and provide data-driven recommendations across multiple channels.

<>Key Responsibilities

• Analyze and optimize multi-channel marketing campaigns including paid media, search, social, email, and web.
• Develop insights and recommendations that improve marketing performance and business outcomes.
• Design measurement frameworks and reporting strategies.
• Utilize SQL and relational databases to answer complex business questions.
• Perform advanced analytics using Python or R.
• Build dashboards and visualizations using reporting tools.
• Support digital tagging, tracking, and campaign measurement initiatives.
• Collaborate with marketing, creative, strategy, and client-facing teams.
• Mentor junior analysts and contribute to analytics best practices.
• Stay current on emerging analytics tools, technologies, and methodologies.

<>Required Qualifications

• Bachelor's degree in Statistics, Mathematics, Marketing, Computer Science, Economics, Business, or a related field.
• Marketing, agency, or consulting environment experience.
• 5+ years of experience in marketing analytics, business intelligence, or performance measurement.
• Strong hands-on experience with:
  • SQL
  • Python and/or R
  • Tableau and/or Power BI
• Experience with digital analytics platforms such as Google Analytics or Adobe Analytics.
• Strong analytical, problem-solving, and communication skills.
• Ability to explain complex analytical findings to business stakeholders.
• Experience managing multiple projects and competing priorities.

<>Preferred Experience

• Customer journey and attribution analysis.
• Advanced statistical modeling and forecasting.
• Leadership or mentoring experience.

Interested candidates are encouraged to apply with an updated resume.