Digital Consumer Engagement Specialist

POSITION SUMMARY

The Digital Consumer Engagement Specialist supports AtlantiCare's digital consumer experience in shaping how patients discover, engage with and move through our ecosystem of digital services. Working closely with stakeholders across marketing, IT, clinical operations, and enterprise platform teams, the Specialist position helps ensure digital touchpoints are seamless, accurate and accessible to build trust and drive engagement across the digital patient journey.

Core responsibilities include:

• Manage and optimize digital platforms, content, and experiences that support consumer engagement and organizational priorities.

• Partner with business, marketing, and technical stakeholders to translate consumer and operational needs into effective digital solutions.

• Support digital marketing campaigns and enterprise initiatives through platform execution, content, measurement, and optimization.

• Use analytics and performance data to evaluate effectiveness, identify opportunities, and drive continuous improvement.

• Maintain established standards for digital quality, accessibility, accuracy, brand consistency, privacy, and governance.

• Support testing, implementation, and ongoing optimization of new digital capabilities, platforms, and integrations.

• Serve as an internal subject matter resource, providing guidance and recommendations on digital best practices and emerging capabilities.

• Manage multiple initiatives and priorities while building strong relationships with stakeholders across the organization.

The Digital Consumer Engagement Specialist role focuses on patient discoverability or patient nurture track.  This role focuses on discoverability with a focus on how consumers discover AtlantiCare and the experience they have when interacting with our digital properties, with primary responsibility for website management, UX, accessibility, SEO/AEO/GEO, content optimization, analytics, chatbot and digital performance.

Specific role responsibilities include but are not limited to:

• Build, publish, update, and maintain website pages and digital content across consumer-facing web properties.

• Support accessibility (WCAG AA), search optimization, consumer engagement, and website performance.

• Stay current on emerging digital marketing technologies, healthcare consumer trends, and industry best practices. This includes AEO and other AI trends, as well as future-proofing our properties.

• Act as an internal consultant on digital experience best practices, accessibility requirements, SEO strategy, analytics, and content management.

• Create dashboards, reports, and performance analyses to measure consumer engagement and digital marketing effectiveness.

QUALIFICATIONS

EDUCATION: Bachelor’s Degree in Marketing, Marketing Technology, Information Technology, Communications, Digital Media or related field required.

LICENSE/CERTIFICATION: None

EXPERIENCE: 

• 3–5 years of experience in website management, content management systems, digital marketing, SEO, analytics, or related digital experience roles required.

• Experience managing website content within enterprise CMS platforms, implementing SEO best practices, and utilizing analytics tools such as Google Analytics or PIWIK Pro.

• Knowledge of emerging technologies, including AI-driven search and digital marketing tools, preferred.

• Healthcare industry experience preferred.

PERFORMANCE EXPECTATIONS

Understanding of effective User Acceptance Testing procedures. Self-sufficient; ability to operate effectively without close supervision but with strong partnership skills and ability to clearly define areas of ownership with other product leaders. Strong multi-tasking skills, ability to balance meeting critical deadlines while maintaining strong relationships with business teams, internal technical teams and vendor partners. Agile and flexible with regards to changing priorities and business needs and in working with diverse teams and people.

WORK ENVIRONMENT

Potential for exposure to blood borne pathogens along with infectious diseases. (Refers to Blood Bourne Pathogen requirement). Essential functions of this position are listed on the Assessment and Evaluation Tool.

REPORTING RELATIONSHIP

This position reports to Department Leadership

The above statement reflects the general details considered necessary to describe the principal functions of the job as identified and shall not be considered as a detailed description of all work requirements that may be inherent in the position.

EDUCATION:  Bachelor’s Degree in Marketing, Marketing Technology, Information Technology, Communications, Digital Media or related field required.

LICENSE/CERTIFICATION: None

EXPERIENCE:

• 3–5 years of experience in website management, content management systems, digital marketing, SEO, analytics, or related digital experience roles required.

• Experience managing website content within enterprise CMS platforms, implementing SEO best practices, and utilizing analytics tools such as Google Analytics or PIWIK Pro.

• Knowledge of emerging technologies, including AI-driven search and digital marketing tools, preferred.

• Healthcare industry experience preferred.