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Identity and CDP Architect

OrangePeopleUnited States🇺🇸United StatesPosted Oct 9, 2026

Why This Role Stands Out

This hybrid role offers a unique opportunity to architect and evolve cutting-edge identity solutions, directly impacting advertising and customer marketing strategies. You'll thrive here if you possess deep expertise in identity graphs and advertising technology, enjoying hands-on solution design within a collaborative environment. Apply now to shape the future of identity-driven marketing!

Quick Overview

Seniority
Mid Senior
Work mode
Hybrid
Location
United States
Posted
1 week ago
SalesforceAccount Management

Job Description

We are seeking a senior, hands-on Solution Architect with deep experience in identity graphs, identity resolution, and advertising technology. This individual will lead the architecture and delivery of solutions that use identity data to support advertising, audience activation, and customer marketing use cases.

This is an individual-contributor role requiring specialized domain expertise and strong hands-on solution-design capabilities. It is not a general enterprise architecture, program-management, or Adobe-specialist position.
Key Responsibilities:
  • Lead the architecture and evolution of the organization's private identity graph.
  • Design solutions using identity-spine/reference data from providers such as LiveRamp, Acxiom, or comparable identity-data providers, along with identity capabilities within major advertising ecosystems such as Google and Meta.
  • Define how identity data is acquired, resolved, matched, organized, governed, and activated.
  • Architect identity-enabled solutions for advertising, audience targeting, personalization, measurement, and marketing activation.
  • Integrate identity-graph capabilities with advertising and marketing platforms across the organization.
  • Design solutions spanning paid media and owned marketing channels, including email, SMS, and other customer communications.
  • Work with business, marketing, data, privacy, security, and technology stakeholders to translate use cases into scalable solution architectures.
  • Evaluate platform capabilities, identify integration requirements, and recommend appropriate architecture patterns.
  • Produce architecture designs, data flows, integration patterns, decision records, and implementation guidance.
  • Provide hands-on technical leadership throughout solution design and delivery.
  • Collaborate closely with internal platform and marketing-technology specialists.
Required Qualifications:
  • Strong hands-on experience designing or implementing identity graphs, identity-resolution solutions, or identity-spine integrations.
  • Demonstrated understanding of the difference between a commercial identity spine and an organization-specific private identity graph.
  • Experience working with external identity-data/spine providers such as LiveRamp, Acxiom, or comparable providers, and/or identity capabilities within major advertising ecosystems such as Google and Meta.
  • Strong background in advertising technology, digital media, audience targeting, or marketing technology.
  • Experience using identity data to support advertising and marketing activation use cases.
  • Proven ability to architect integrated solutions involving identity data, advertising platforms, marketing platforms, and enterprise systems.
  • Strong solution-architecture skills, including data architecture, integration architecture, APIs, data flows, privacy, security, and governance.
  • Ability to operate as a hands-on individual contributor and independently drive complex architecture initiatives.
  • Strong communication skills with the ability to work across technical and business teams.
Platform Experience:
  • Candidates should have experience with or working familiarity across several of the following:
  • Google Marketing Platform and the broader Google advertising ecosystem
  • Meta advertising and identity capabilities
  • LiveRamp, Acxiom, or similar identity-data providers
  • Adobe Experience Cloud or related Adobe marketing platforms
  • Salesforce Marketing Cloud or related Salesforce products
  • Email, SMS, and other owned-channel marketing platforms
  • Customer data platforms, data clean rooms, audience platforms, or identity-resolution technologies
Preferred Qualifications:
  • Experience working for a major digital platform, media organization, advertising agency, AdTech company, or MarTech organization.
  • Direct experience creating or materially contributing to an enterprise private identity graph.
  • Experience activating identity data across paid media and owned marketing channels.
  • Familiarity with privacy-conscious identity resolution, consent management, data governance, and responsible data activation.
  • Experience leading identity-graph projects from architecture through implementation.
  • Knowledge of advertising measurement, audience segmentation, personalization, campaign activation, and attribution.
Benefits:
  • 401(k).
  • Dental Insurance.
  • Health insurance.
  • Vision insurance.
  • We are an equal-opportunity employer and value diversity, equality, inclusion, and respect for people.
  • The salary will be determined based on several factors, including, but not limited to, location, relevant education, qualifications, experience, technical skills, and business needs.
Additional Responsibilities:
  • Participate in OP monthly team meetings and participate in team-building efforts.
  • Contribute to OP technical discussions, peer reviews, etc.
  • Contribute content and collaborate via the OP-Wiki/Knowledge Base.
  • Provide status reports to OP Account Management as requested.
About us:
At OP, we help you harness the power of technology for maximum impact. A technology consulting and solutions company, we offer advisory and managed services, innovative platforms, and staffing solutions across a wide range of fields including AI, cyber security, enterprise architecture, and beyond. For nearly two decades, we've been challenging the status quo of the consulting industry, serving up fresh, ingenious thinking through a radically lean structure. Together, this strategy delivers unprecedented performance at an unparalleled pace for faster results that propel your business forward.

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