CRM Manager

CRM Manager
Croydon: Hybrid
Salary: 40,000 - 45,0000 + Benefits

Drive Customer Insight. Shape CRM Strategy. Deliver Meaningful Growth.

We're working with an ambitious and customer-focused organisation seeking a talented CRM Manager to join their growing marketing team. This is an exciting opportunity for a commercially minded, data-driven marketer who thrives on turning customer insight into highly targeted, impactful marketing activity.

Sitting at the heart of customer data, segmentation, lifecycle marketing and campaign activation, you'll play a key role in helping the business better understand its customers and create more personalised experiences that drive engagement, retention, repeat purchase and long-term customer value.

This position would suit an experienced CRM, Customer Marketing or Lifecycle Marketing professional who enjoys analysing customer behaviour, uncovering opportunities and influencing broader marketing strategy through actionable insight.

The successful CRM Manager can expect:

Salary: 40,000 - 45,000 per annum
25 day's holiday
Pension Plan
Career Progression
Flexible working
Hybrid Working - In the office 2 days per week

Some of the main duties of the CRM Manager will include:

Customer Insight & Segmentation
Analyse customer, behavioural, engagement and booking data to understand customer trends and identify growth opportunities.
Build, maintain and enhance customer segments based on lifecycle stage, behaviour, engagement, frequency, recency and value.
Identify high-value audiences and opportunities to drive retention, repeat purchase and customer lifetime value.
Deliver actionable customer insights and recommendations to marketing stakeholders.
Support the development of behavioural, propensity and value-based models.
Work collaboratively with Data and BI teams to improve customer data accessibility and quality.

CRM & Lifecycle Marketing
Help shape and develop the customer lifecycle strategy from acquisition through to loyalty and reactivation.
Identify key moments within the customer journey and recommend effective marketing interventions.
Develop audience strategies aligned to different lifecycle stages.
Support the rollout of always-on lifecycle and retention programmes.
Identify opportunities for greater personalisation and next-best-action marketing.

Campaign Activation
Translate customer insights into clearly defined audiences for campaign execution.
Partner with Email, Direct Mail, Digital and Paid Media teams to deliver targeted marketing activity.
Create audience briefs detailing targeting logic, exclusions, customer insights and campaign objectives.
Support integrated, multi-channel campaigns and customer journey initiatives.
Ensure campaign targeting aligns with communication preferences, permissions and customer experience objectives.
Measurement & Optimisation

Establish and monitor CRM performance KPIs.
Analyse campaign performance to identify drivers of engagement, conversion and retention.
Develop and execute test-and-learn programmes across segmentation, messaging and channels.
Measure campaign impact and customer behaviour changes beyond standard marketing metrics.
Produce regular reporting, trend analysis and performance recommendations.
upport forecasting and business case development for future CRM initiatives.

In order to be the successful CRM Manager and have a chance to gain such an exciting opportunity you will ideally need to have the following:

3+ years' experience in CRM, Customer Marketing, Lifecycle Marketing or a highly data-driven marketing role.
Strong experience building and activating customer segments.
A solid understanding of customer lifecycle marketing, including acquisition, onboarding, retention, reactivation and loyalty.
Experience working with CRM platforms, marketing automation tools, CDPs or customer databases.
Strong analytical and problem-solving skills with the ability to interpret large datasets.
Experience working with channel specialists across email, direct mail, digital and paid media.
Excellent stakeholder management and communication skills.
A commercial mindset with the ability to turn data into actionable recommendations.
Strong understanding of GDPR, PECR and customer data governance.
A passion for measurement, testing, optimisation and continuous improvement.

This really is a fantastic opportunity for a CRM Manager to progress their career. You'll work on exciting technology initiatives, collaborate with talented teams across the business, and have the opportunity to influence products and processes in a fast-paced and innovative environment.

Services advertised by Gold Group are those of an Agency and/or an Employment Business.
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