Quick overview
Job description
The Sr. Specialist, Marketing and Communications, Member Engagement develops and implements comprehensive, timely, creative and effective marketing and communications supporting ACC’s International membership, Member Section content and communications, key member newsletters, and CardioSmart patient resources, as well as other assigned member engagement initiatives.
Serving as the day-to-day Marketing and Communications project lead for assigned programs and communications, the Sr. Specialist works independently with general guidance to translate program and audience objectives into coordinated content and communications that drive awareness, participation and engagement.
The position collaborates closely with Membership staff and other cross-divisional partners to coordinate content from ACC’s Member Sections for Cardiology magazine and ACC.org; manage weekly WeChat content and key member newsletters; and support the development, launch and promotion of CardioSmart patient resources in partnership with the Senior Manager, Member Engagement.
The Sr. Specialist coordinates deliverables, maintains editorial and campaign timelines and information, monitors performance, and identifies opportunities to strengthen communications and engagement with priority audiences.
Help to implement integrated marketing and communications plans supporting ACC’s International membership and other assigned member engagement priorities, using appropriate email, digital, social, web, content and other channels to increase awareness, participation and engagement.
Develop and coordinate communications for ACC’s International members, working with Membership and other partners to identify relevant content, programs, resources and opportunities and deliver timely, audience-focused communications that reinforce the value of ACC membership.
Coordinate Member Section content for Cardiology magazine and website, serving as the Marketing and Communications point of contact for assigned Section content and working with Section, editorial and internal stakeholders to maintain content calendars, gather and review submissions, coordinate deliverables and meet established publication deadlines.
Manage the planning and distribution of weekly WeChat content, ensuring a consistent publishing cadence focused on engaging ACC members and stakeholders in China.
Manage assigned member newsletters and recurring communications, coordinating editorial calendars, content development, stakeholder input, production and deployment to deliver timely, relevant and engaging communications to members.
Partner with the Senior Manager, Member Engagement on the creation, launch and promotion of CardioSmart patient resources, coordinating with internal stakeholders to support development of audience-appropriate resources and implementing marketing and communications plans designed to increase awareness and use.
Track and evaluate the performance of assigned communications and campaigns, using available engagement and channel measures to identify trends and recommend practical adjustments to content, timing, channels and promotional approaches.
Collaborate across Marketing and Communications and with Membership and other ACC teams to align content and campaign timing, identify cross-promotional opportunities, maintain consistent messaging and make effective use of ACC communications channels and resources.
Bachelors degree in business, marketing or communications.
Minimum of 3 years of marketing communications experience with demonstrated experience in planning and executing large and smaller-scale Marketing and Communications campaigns.
Experience in tracking multiple marketing campaigns and forecasting results.
Ability to manage multiple projects at the same time and keep to timelines and within budgets.
Effective communicator with the ability to interface with a variety of internal and external clients including members and staff.
Strong writing/editing skills.
General understanding of production processes and project management skills relative to marketing projects for print, direct mail, website, exhibits and advertising.
Desired Qualifications:
Previous marketing and communications experience in an association or educational institution.
Experience with constituent management and marketing software (i.e. Salesforce, HubSpot, etc.).
General understanding of business practices, pricing models, and demonstrated ability to provide market and segmentation analysis.
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