Growth Marketing Manager, Acquisition

As Growth Marketing Manager, you will own the demand engine end-to-end—strategy, execution, and outcomes across pipeline creation, lead quality, and conversion. You bring deep digital acquisition expertise, high analytical and technical skills, and the operational discipline to build efficient, ever-improving funnels and loops. This role reports to the
Head of Growth Marketing and partners tightly with Sales, Product, and Operations to hit aggressive pipeline and revenue goals.

Act as a player/coach for customer acquisition across multiple verticals, advising and being “hands on keys” across multiple digital marketing strategies
Build and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV).

Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly
Build compounding loops (content, SEO, retargeting, nurture; partner co-marketing) that improve efficiency over time. Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical.

Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling. Partner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set rates. Maintain data quality and enforce tracking standards across campaigns and web properties. Operations & Process
Establish operating cadence (weekly planning, standups, post-mortems) and maintain decision logs, playbooks, and SLAs with Sales/SDR.

Partner with Operations on lead management (scoring, routing, enrichment) and forecast accuracy.

Ensure compliance with privacy, consent, and brand guidelines.
5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaS.
~ Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. comfortable translating data into decisive action.
~ Google Analytics (GA4) and
Salesforce (SFDC) : high proficiency required.
~ Exceptional campaign and project management; Strong collaboration with Sales, RevOps, and Product teams; Proficiency with AI and where it can be leveraged to increase speed and quality
~ Power BI
(plus) and
SQL
(plus) for deeper analysis and self-serve insights.

Operational internet & web proficiency ( tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plus. Familiarity with marketing automation and enrichment tools (e.g., HubSpot/Marketo, Clearbit/ZoomInfo) and experimentation platforms.