Marketing Associate III

RESPONSIBILITIES

A client with Kforce is seeking a Marketing Associate III to join their team in San Diego, CA.

Summary

Our client is in a transformational moment in its brand evolution. We need to build trust with Gen Z, while simultaneously breaking calcified perceptions that the client is just a DIY tool for simple taxes. To do that, we're activating in new ways across culture and IRL experiences - and we are seeking a contract brand strategist to help support our transformation.

We're looking for an individual with agency and/or client-side experience in brand strategy, creative strategy, or brand management - who can both dive into data to craft clear, actionable strategies and roll up their sleeves to move work forward independently. As part of the Brand Strategy & Integrated Marketing team, this individual will be primarily responsible for execution on our cultural partnerships and brand health reporting, and flex into ad hoc brand strategy and integrated marketing work as it comes up.

Responsibilities

• Support the development of custom creative that embeds the client's brand into culture - including podcasts, integrations with streaming IPs, and custom activations in cultural spaces like music and gaming
• Manage partners and internal teams against timeline and budget
• Partner with x-functional teams - including above-the-line media, brand and digital creative, social, and design - to bring the partnerships to life in market
• Own measurement and reporting on partnership performance
• Partner with Market Research team to lead brand health reporting, including digesting and upleveling complex data into clear takeaways, developing actionable implications for teams and leaders, and making recommendations for continued evolution of the brand health tracker

REQUIREMENTS:

• BA/BS degree required
• 5+ years brand strategy, creative strategy, or brand management experience
• A proven track record of translating qualitative and quantitative data into clear, usable frameworks and takeaways to inform strategy and decision-making
• A proven track record managing partner or agency relationships against timelines, budgets, and deliverables
• Demonstrated ability to work independently and drive a project from strategy through execution with minimal oversight

Preferred Skills

• Culturally fluent, experience developing strategies that embed brands deeply into culture
• Experience with brand health tracking/research synthesis
• Comfortable operating with ambiguity and making judgment calls without waiting for perfect information

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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