Engineering Manager, Marketing Technology

WHY JOIN ALO? Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW
Alo is looking for an Engineering Manager, Marketing Technology to lead a team of marketing technologists and engineers responsible for building and scaling the technology that powers customer data, retention, personalization, and cross-channel marketing. This role sits at the intersection of Engineering, Marketing, and Data, owning the technical strategy, architecture, and delivery of our marketing technology ecosystem.

You'll lead the implementation and evolution of our Customer Data
Platform (CDP), marketing automation infrastructure, and customer activation capabilities while partnering closely with Lifecycle Marketing, CRM, Data
Engineering, and Analytics. We're looking for an engineering leader who can provide technical direction, mentor engineers, and remain close enough to the architecture and code to guide design decisions while helping the team execute at a high level. RESPONSIBILITIES

• Lead, mentor, and grow a team of marketing technology engineers and
• Own the engineering roadmap for the marketing technology ecosystem, including

CDP, reverse ETL, customer data infrastructure, and marketing automation platforms.

• Lead the implementation and optimization of Hightouch (or similar CDP) and
• Partner with Engineering, Marketing, Data Engineering, Analytics, and Product
• Drive architecture, platform integrations, and engineering best practices
• Build scalable cross-channel activation across Email, SMS, Push, and paid
• Champion engineering excellence through system reliability, code quality,
• Manage vendor relationships, platform migrations, and technical

QUALIFICATIONS

• 6+ years of experience in Marketing Technology, Marketing Operations, CRM,

Customer Data Platforms, or Data Engineering.

• 2+ years of experience leading technical teams or large cross-functional
• Experience implementing or managing CDPs and reverse ETL platforms such as

Hightouch, GrowthLoop, ActionIQ, or similar.

• Experience with marketing automation and customer engagement platforms such
• Strong understanding of customer data, identity resolution, personalization,
• Experience partnering across Marketing, Data, Engineering, and Analytics
• Strong knowledge of SQL, cloud data platforms, and modern marketing
• Experience in high-growth retail or eCommerce environments strongly
• Experience with experimentation, attribution, and marketing measurement is a
• Python or JavaScript experience is a plus.

The base salary range for this position is $210,000 - $240,000 per year which represents the current range for the base salary for this exempt position.
Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees.
Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
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