Growth Marketing Lead

About the Role

Join a creative intelligence and performance marketing team helping brands grow through paid advertising. You will lead client strategy and account performance, connecting creative insights with media buying to scale campaigns effectively.

What You'll Do

• Manage paid media programs across Meta, TikTok, and Google, overseeing substantial budgets and improving account performance.

• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.

• Develop growth strategies that integrate creative performance with paid media buying.

• Translate campaign and creative data into clear recommendations for clients, creatives, and media buyers.

• Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement optimization.

• Partner with creative and media buying teams to develop effective content and scale campaigns.

What We're Looking For

• Four to eight years of paid media experience, preferably in an agency or consumer app environment.

• Deep expertise managing paid campaigns on Meta, with hands-on ownership of client accounts and experience managing seven-figure annual budgets.

• Experience with paid media across Meta, TikTok, and Google, plus strong analytical skills and comfort applying metrics and KPI calculations.

• Client-facing experience presenting recommendations, leading account relationships, and conducting quarterly business reviews.

• Ability to connect creative performance with media strategy and optimize campaign funnels, offers, and measurement.

• Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred.

Compensation & Benefits

Base salary: $130,000 to $175,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.