On Premise Festival & Events Manager

Purpose of the Job

The focus of this role is to lead the local strategy and implementation of initiatives that grow Red Bull availability, presence, and brand in order to increase relevance and grow consumption across {markets} festivals and events.

Covering events ranging from music festivals, street parades, warehouse parties, block parties, open airs, after parties.

The position will also play a vital role in the development and delivery of Red Bull owned events within bars, nightclubs and festivals.

Responsibilities include securing partnerships, listing and quality execution of On Premise event infrastructure at 3rd party events, building partnerships with event suppliers (organisers, promoters catering companies, etc.) as well as training and coaching the On Premise team on event tools and execution with excellence at events.

KEY RESPONSIBILITIES

1. “Living” the Red Bull On Premise culture

• Assume and live the Red Bull OP culture. Art of Musketeering spirit at the base of all action.
• A "can-do" attitude, hands-on mentality and talk about opportunities instead of challenges.
• Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
• Monitor image standards regarding the brand premium values of Red Bull.

2. Management & Leadership of On Premise Event Marketing

• Responsible for executing and adapting the international marketing guidelines according to the market needs.
• Own the local strategy for growing Red Bull availability, activation and presence across the events landscape.
• Significant contribution to the On Premise Business Plan.
• Management of Red Bull event tools and POS including logistical requirements of (set up and warehousing) while also monitoring their impact on consumption.
• Track, record and evaluate all results of event activities implemented.
• Maintain a constant exchange of information and best practices with the national On Premise team.
• Utilise resources and infrastructure (agencies, logistic partners, promoters) for maximum impact
• Permanent observation of market trends and active search for new business opportunities in the market, identifying potential for improving and adding new sales & marketing activities.
• Responsible for allocation of POS tools and monitoring their correct placement.
• Manage and grow a strong network of external promoters, key influencers, national decision makers, and the local scene
• Strong collaboration with marketing teams (brand, culture, sports, Red Bull Media Network).

3. Increase Availability & Activation

• Responsible for mapping and identifying new listing opportunities for Red Bull across the events landscape.
• Maintaining existing partnerships and growing our presences at the event through marketing activations and POS.
• Train On Premise teams to ensure world class activation of marketing initiatives, POS and event tools.
• Development of new marketing activations to further impact the consumer and grow consumption of Red Bull
• Applying Industry Marketing initiatives to strengthen relationships with decision makers and staff.
• Development and the translation of national campaigns into the events landscape

4. Red Bull Owned Events

• Leverage the global Red Bull events portfolio for consumers & industry
• Create, develop and deliver local Red Bull party & socializing events
• Identify and deliver on opportunities to utilize Red Bull event assets from marketing teams (Culture, Sports etc)
• Collaborate with brand marketing to localize Red Bull party & socializing assets to the market (Key creative, POS, social media assets etc)
• Collaborate with brand marketing to develop impactful consumer activations to support and further increase the impact of our events
• Collaborate with Red Bull Media Network to increase overall reach of the events.

EXPERIENCE, KNOWLEDGE & SKILLS

• Minimum of 3 years sales and/or consumer event experience.
• In-depth knowledge of the On Premise and event marketing.
• Strong event and festival industry knowledge.
• Excellent planning and project management abilities.
• Strong negotiation skills.
• Ability to cultivate a team environment.
• Creative mind.
• Exceptional communication skills, including presentation and training abilities.
• Willing to work weekends and at nights.

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html