Digital Marketing Lead - Aesthetics

Digital Marketing Lead /12-month FTC (Maternity Cover) London (Hybrid) / 58,000- 69,000

We're recruiting on behalf of a leading aesthetics business for an experienced Digital Marketing Lead to cover maternity leave. You'll lead the launch and ongoing optimisation of a new digital education platform for healthcare professionals, driving acquisition, engagement and conversion through data-led digital journeys.

Key responsibilities

• Deliver platform launch, rollout and adoption
• Own digital engagement strategy and optimise omnichannel customer journeys
• Drive acquisition and retention via CRM, email, marketing automation, paid and organic channels
• Lead content strategy/roadmap (eLearning, clinical/education resources, business tools) with Medical/Regulatory and agencies
• Manage performance reporting, KPIs, dashboards and continuous optimisation
• Own agency management, project plans and budgets in a regulated environment

Essential experience

• Digital marketing leadership in healthcare/pharma/medical device/aesthetics or another regulated sector
• Strong CRM + marketing automation and lifecycle marketing capability
• Experience managing digital platforms/portals and end-to-end content delivery
• Confident with analytics and using insight to improve journeys and conversion
• Strong stakeholder, project and agency management
• Working knowledge of Veeva PromoMats and compliant HCP communications

Desirable: aesthetics, digital learning platforms, ABPI/IPHA, Salesforce.

To apply, please send your CV (and availability for a start in November 2026).

Should you require any support or assistance, please contact your local Gi Group office.

Gi Group Holdings Recruitment Limited are proud founding members of Menopause in business, corporate members for Neurodiversity in business, Disability Confident committed members, Gold status for the Armed Forces Covenant, Bronze trail blazers for Racial Equality matters and Age Friendly Employer pledge members.

Gi Group Holdings Recruitment Limited group of companies includes Gi Recruitment Limited, Draefern Limited, Gi Group Recruitment Ltd, INTOO (UK) Limited, Marks Sattin (UK) Limited, TACK TMI UK Limited, Grafton Professional Staffing Limited, Encore Personnel Services, Gi Group Ireland Limited and Kelly Services (UK) Ltd. Gi Group Ireland Limited are acting as an Employment Agency in relation to this role.

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