Sr. Marketo Developer Malvern, PA / Charlotte, NC

Hiring: Sr. Marketo Developer Malvern, PA / Charlotte, NC

We are looking for a highly experienced Sr. Marketo Developer to lead Marketo architecture, campaign execution, integrations, optimization, and marketing analytics.

Job Title: Sr. Marketo Developer

Position Type: Long Term

Location: Malvern, PA / Charlotte, NC

Key Responsibilities:

Solution Architecture & Strategy

Design and implement scalable Marketo architecture aligned with business goals.

Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.

Establish data governance, lead scoring, and revenue cycle models.

Campaign Management & Execution

Build and manage campaigns, workflows, landing pages, and forms in Marketo.

Oversee A/B testing, segmentation, and personalization strategies.

Ensure compliance with email deliverability and data privacy standards.

Technical Leadership & Optimization

Customize Marketo using APIs, custom objects, and advanced configurations.

Conduct audits and performance reviews to optimize system efficiency.

Provide technical guidance and best practices to marketing and sales teams.

Reporting & Analytics

Develop dashboards and reporting frameworks for campaign performance.

Analyze data to improve lead nurturing and conversion strategies.

Required Qualifications

9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.

Skills:

Expertise in Marketo configuration, API integrations, and CRM systems.

Strong understanding of lead lifecycle, scoring, and nurturing.

Proficiency in data governance and marketing analytics.

Certifications:

Marketo Certified Solutions Architect or Expert preferred.

Preferred Skills

Experience with Adobe Experience Manager (AEM) and Salesforce CRM.

Knowledge of HTML/CSS for email and landing page customization.

Strong communication and stakeholder management skills.

Interested or open to new opportunities?
Please send your updated resume with contact details to

Thanks and Regards

Vikas Mahindrakar

Direct:
New York Technology Partners
120 Wood Avenue S | Suite 504 | Iselin, NJ 08830