US Senior Marketing Manager - Acute Urology, UCC

Becton Dickinson seeks a Senior Marketing Manager to lead the US marketing strategy for its Acute Care Platform in Urology and Critical Care, overseeing an $875M+ business with a team of three marketers. The role involves developing commercial strategies, managing product launches, and driving revenue growth across disposable products and capital equipment.

Responsibilities
Develop and execute commercial strategies to achieve US revenue and profitability growth targets
Lead and support three direct report marketers in achieving business objectives
Partner with sales and functional leaders to identify opportunities and remove obstacles
Generate evidence and disseminate value propositions addressing customer needs
Develop annual marketing and strategic plans with execution oversight and course correction
Requirements
Bachelor's degree
At least 5 years progressive marketing, product management, or commercial leadership in medical device or healthcare industry
Demonstrated success driving product adoption and revenue growth through marketing programs and sales support
Ability to influence and lead cross-functional teams across Sales, Marketing, Operations, and Finance
Experience developing customer-centric value propositions and supporting strategic planning
Strong analytical skills using market insights and business data for decision-making
Direct experience working with hospitals, health systems, and healthcare customers