In-Store Demo Specialist

🟣 About Airgoods

Airgoods is building the future of food and beverage distribution.

Today, we help thousands of independent grocers and specialty food stores (like Butterfield Market, Happier Grocery, and Meadow Lane) discover, order and sell gourmet and emerging brands (like Fishwife, David, and Sourmilk).

We started in January 2023 and have since raised $7M from top investors like Y Combinator and Initialized Capital. Our office is near Madison Square Park in New York City.

🏗️ About the opportunity

Getting a great product onto the shelf is only half the battle. Shoppers have to try it. Airgoods runs in-store demos for emerging food and beverage brands at some of the best specialty grocers in Manhattan and Brooklyn.

As a Demo Specialist, you're the face of the brand for the day. You set up a tasting table, tell shoppers what makes the product special, and turn samples into sales. You choose which demos you take and when, and you earn more the more you sell.

What a demo looks like

• Arrive at the store and set up the demo table with the materials provided

• Sample the product, share the brand's story, and help shoppers find something they love

• Take photos of your table and setup with your smartphone

• Note what shoppers say: favorite flavors, questions, reactions

• Break down and send a quick recap (shopper feedback and photos)

How it works

• You're an independent contractor (1099). We share open demos and you accept the ones that fit your schedule.

• Demos are mostly on weekends and weekday evenings. Most demos run 3 hours on the floor, plus a short setup and breakdown.

• There's no minimum and no cap. Many specialists take around 2-3 demos a week. This works best if you can take more than one demo per month.

• Product information is provided ahead of each demo so you know what you're sampling.

💰 Compensation

• $75 per 3-hour demo + 20% of the retail price of every unit sold during your demo, based on the store's sales data

• The better you sell, the more you earn. For example, sell 10 bottles of $30 olive oil during a demo and you earn $75 + $60 commission = $135

🚀 Who you are

• You're comfortable starting conversations with strangers and genuinely enjoy it

• You get excited about specialty food and beverage, the kind of person who browses the shelves of a trendy gourmet grocer for fun

• You're reliable: when you accept a demo, you show up on time and ready

🛠️ What you bring

Must haves

• Availability for at least a few hours on weekends or weekday evenings

• A smartphone for photos and recaps

• Ability to get to stores in Manhattan and Brooklyn

Bonus points

• Prior sales or brand ambassador experience

• Experience in retail, food service, or hospitality

• Interest or experience in startups or CPG

🎁 Beyond the demos

• Optional monthly networking events with startup founders, operators, and CPG brand owners

• Access to startup resources (readings, lectures, and more) if you’re curious about working at a startup

• Optional 1:1s with the Airgoods founders and team

• Get to know our team, and be the first to hear when we’re hiring full-time

Don't see a perfect fit?

Reach out anyway. Exceptional talent always has a home at Airgoods.