MOTV MARKETING MANAGER

NOTICE OF OPENING

Outdoor Sportsman Group
LOCATION:
Denver, CO
CANDIDATE POOL:
Internal/External Candidates
REPORTS TO:
Sr. Director, Brand Marketing
APPLICATION DEADLINE:
This position has been filled.

TO APPLY

CLICK HERE
POSITION DESCRIPTION:
The primary role of the MOTV Marketing Manager is to execute and drive the overarching digital strategy that meets the marketing and business goals of the company for the MyOutdoorTV OTT app. With a primary focus on app marketing, the position’s main objective is to increase the app subscriber base and manage retention marketing. This role will bring a wealth of digital marketing knowledge and expertise to the organization and have proven experience with app subscriber acquisition and retention.

MINIMUM POSITION RESPONSIBILITIES

Develop a deep understanding of the subscriber and the product offering to create and implement an app marketing strategy
Develop strategy and execution around push and in-app messaging for app
Create and manage organic and paid marketing efforts focused on subscriber acquisition, retention, and retargeting
Work closely with various teams to influence and optimize subscriber and in-app experience
Measure and report performance of campaigns to drive learnings and implement best practices
Evaluate current and emerging technologies to elevate and grow app as a brand
Work with team to improve SEO and ASO
Identify cross-platform opportunities and collaborates with internal teams to create additional digital opportunities to market across other brands
Work with the app platform partners to develop marketing opportunities within the platforms
SUPERVISORY DUTIES
None
MINIMUM POSITION QUALIFICATIONS:
Knowledge, Skill and Ability:
Highly analytical with experience leveraging data to drive improvement and performance
Knowledge of digital and mobile marketing tools
Strong project management skills
Ability to juggle various projects and priorities in a fast-paced environment
Education or Formal Training:
Bachelor’s Degree required.

Experience

3-5 years of digital marketing experience, including recent experience with mobile and app marketing
2+ years of experience with marketing using online channels (email, in app push, re-targeting
Material and Equipment Used:
Web and mobile platforms including iOS, Android, Roku & Amazon
Working Environment/Physical Activities:
Full Time, Monday – Friday, 8:30 – 5:00 PM