Senior Performance Marketing Manager

Accountabilities

• Lead and manage paid advertising campaigns across LinkedIn, Google Ads, Reddit, YouTube, X, and other relevant platforms, focusing on enterprise brand awareness, qualified pipeline generation, and revenue growth.

• Collaborate with Growth Marketing, Account-Based Marketing, and SEO teams to align campaign strategies, establish optimization priorities, and maximize incremental performance.

• Monitor campaign performance daily, implementing optimization strategies to improve click-through rates, cost per lead, return on ad spend, and overall marketing efficiency.

• Develop and maintain a structured performance review process, analyzing weekly results, identifying trends, and translating insights into actionable recommendations.

• Report bi-weekly to marketing leadership and key stakeholders on budget utilization, campaign performance, pipeline contribution, and return on investment.

• Partner with Revenue Operations to strengthen campaign attribution, tracking accuracy, and data consistency across marketing and sales systems.

• Build comprehensive revenue attribution reporting, including account-based marketing attribution through advertising platform APIs.

• Manage advertising budgets, monitor spending and pacing across channels, and ensure resources are allocated effectively to maximize business impact.

• Identify new advertising platforms, audience segments, targeting strategies, and creative formats to expand reach and drive performance improvements.

• Develop and manage a monthly experimentation roadmap, coordinating A/B tests and campaign initiatives with relevant internal stakeholders.

• Own the email marketing program, including one-off campaigns, audience segmentation, and the development and optimization of automated nurture sequences.

• Lead and support a small performance marketing team, fostering collaboration, accountability, professional development, and strong execution.

• Work closely with creative, content, and design teams to test messaging, advertising formats, and audience engagement strategies.

Requirements:

• 6–10 years of experience in performance marketing or demand generation, preferably within a B2B SaaS company or a marketing agency.

• Proven track record of managing annual paid media budgets exceeding $1 million while delivering measurable returns on investment.

• Extensive hands-on experience managing Google Ads and LinkedIn Ads campaigns, with familiarity across additional platforms such as Reddit, YouTube, and X.

• Strong understanding of full-funnel performance marketing strategies, including enterprise demand generation, account-based advertising, lead nurturing, and revenue-focused campaign management.

• Demonstrated experience collaborating with Revenue Operations and Marketing Operations teams to maintain accurate campaign tracking, attribution, and reporting.

• Proficiency in Google Analytics and performance measurement tools, with the ability to interpret complex campaign data and connect marketing metrics to pipeline, MRR, and ARR growth.

• Familiarity with HubSpot, Vector, Salesforce, and Sigma is considered an advantage.

• Strong experience designing and executing A/B tests, campaign experiments, and continuous optimization strategies.

• Excellent analytical and problem-solving abilities, with the capacity to turn performance insights into clear business recommendations and actionable growth strategies.

• Proven ability to manage and develop a small team, encouraging ownership, collaboration, accountability, and high performance.

• Strong project management and communication skills, with the ability to coordinate multiple stakeholders and align cross-functional teams around shared objectives.

• Excellent quality assurance skills and attention to detail when managing campaign execution, tracking, and reporting.

• Strong creative judgment, with the ability to collaborate effectively with design and content teams to develop and test compelling messaging and advertising formats.

• Comfortable working independently in a fully remote, international environment, with proficiency in macOS and collaboration tools such as Slack, Google Workspace, and Zoom.

Benefits:

• Competitive, location-adjusted compensation based on experience, expertise, and geographic market benchmarks. The original US salary range is $148,000–$200,000; this range is US-specific and does not establish the compensation applicable to Poland.

• Fully remote working environment, offering the flexibility to work from an approved location.

• Opportunity to join a globally distributed organization recognized for its growth and innovation.

• High-impact role with ownership of multi-million-dollar advertising budgets and direct influence over demand generation and revenue growth.

• Opportunity to work across multiple performance marketing channels, enterprise audiences, and advanced attribution technologies.

• Collaborative environment with close partnerships across Growth Marketing, SEO, Account-Based Marketing, Creative, and Revenue Operations.

• Opportunity to lead and develop a small team while contributing to broader marketing strategy.

• Exposure to innovative technology in the fraud prevention and device intelligence industry.

• Inclusive and supportive workplace that values diverse experiences, perspectives, and cultural backgrounds.

• Equal opportunity for candidates from underrepresented groups in technology and marketing.

• Please note that employment is subject to country eligibility and applicable regulatory and security requirements. Visa sponsorship is not provided.