Digital Marketing Industry Subject Matter Expert

At peopleworth, we support work where people and performance thrive. As part of our Employer Group, we work with a variety of forward-thinking partners and are excited to share this opportunity that sits within our growing group.

Role Overview

We are looking for an experienced Digital Marketing Industry Subject Matter Expert to contribute practitioner expertise to the enhancement of an established professional digital marketing learning programme.

This is a remote contract role covering approximately 30 working days between September and January. The focus is not on teaching or rewriting academic content. Instead, the successful candidate will act as a practitioner authority, working closely with learning designers and academic contributors to ensure that applied activities, worked examples, assessments, supporting materials, and the use of AI reflect how digital marketing is genuinely practised today.

The role requires someone who can translate current industry practice into credible learning experiences, identify the difference between competent and high-quality professional work, and help ensure consistency in applied standards across multiple areas of the programme.

• Substantial current, hands-on professional experience in digital marketing across areas such as strategy, channels, campaign development, execution, optimisation, and measurement.
• Deep and current subject matter expertise, with the professional credibility to act as a practitioner authority on contemporary digital marketing practice.
• Demonstrated ability to distinguish strong professional work from work that is merely competent, and to explain that difference clearly to people who may not be marketing specialists.
• Strong understanding of digital marketing strategy, customer journeys, campaign planning, channel selection, content, performance measurement, experimentation, optimisation, and commercial decision-making.
• Practical experience using generative AI and other emerging tools within digital marketing workflows, with the ability to critically evaluate output and apply professional judgement to improve the result.
• Experience reviewing, developing, or contributing to professional content such as case studies, assessment briefs, worked examples, learning materials, capability frameworks, or industry guidance would be advantageous.
• Ability to review existing materials for accuracy, credibility, relevance, consistency, and alignment with current industry practice.
• Strong written communication skills and the ability to translate complex professional judgement into concise, practical, and usable guidance.
• Confidence collaborating with learning designers, academic contributors, senior stakeholders, and other subject matter specialists.
• The judgement and diplomacy to present a practitioner perspective clearly, including where professional practice and academic perspectives may differ.
• Demonstrated ability to work productively within established curriculum, project, and content constraints rather than requiring a blank-slate approach.
• Experience mentoring, developing, assessing, or evaluating marketing professionals would be advantageous.
• Experience across both B2C and B2B digital marketing environments would be advantageous.

• Previous experience leading a marketing team, contributing to professional education, or maintaining a recognised professional profile through speaking, writing, mentoring, or advisory work would be advantageous.
  
  Key Responsibilities
  
• Work collaboratively with learning designers to translate established curriculum frameworks into applied learning content that accurately reflects contemporary professional practice.
  Review and contribute to existing storyboards, learning materials, activities, assessment briefs, case studies, and worked examples, ensuring they remain current, credible, and grounded in real digital marketing practice.
• Participate in collaborative design and review sessions with academic contributors and learning specialists to refine the sequencing, applied scope, practitioner expectations, and intended outcomes of learning activities.
• Act as a practitioner authority when reviewing learning materials, providing guidance on accuracy, credibility, professional relevance, and alignment with current digital marketing standards.
• Develop and refine practical source material, worked examples, case studies, activity guidance, and assessment content that demonstrate how experienced marketers approach real-world decisions and challenges.
• Advise on assessment design, including what remains valuable to assess as digital tools and generative AI increasingly support the production of first drafts and routine marketing outputs.
• Define and articulate the difference between technically competent work and strong practitioner work, helping translate professional judgement into clear assessment criteria and learner guidance.
• Develop practical guidance for the appropriate use of AI within digital marketing activities, including how marketers should evaluate, challenge, refine, contextualise, and improve AI-generated outputs.
• Record concise practical walkthroughs demonstrating how an experienced digital marketer approaches selected tasks, tools, decisions, or workflows.
• Provide practitioner insight into the realities of digital marketing work, including common mistakes, trade-offs, constraints, decision points, and factors that influence successful outcomes.
• Review proposed changes to learning activities and advise where simplifying or removing content may save learner time but reduce the strength of an intended professional outcome.
• Maintain consistency in practitioner expectations, terminology, applied examples, assessment standards, and professional relevance across the different areas of the programme.
• Participate in selected discussions with senior academic and learning stakeholders where a practitioner perspective is required, communicating recommendations clearly and constructively.
• Contribute expert insight to knowledge-sharing or related learning activities where specialist practitioner input is required.
• Work effectively within established curriculum boundaries and existing materials, identifying where subject matter expertise can add the greatest value without unnecessarily redesigning content outside the agreed scope.

• Collaborative, people-centred performance culture.
• Opportunities to contribute specialist expertise in a fast-paced, intellectually engaging environment.
• The opportunity to apply current industry knowledge to the development of professional learning experiences.
• Remote contract structure with work spread across the agreed project period.

Our Recruitment Process

The peopleworth Employer Group follows a fair, transparent, and multi-stage recruitment process designed to ensure mutual fit.

1. Application Submission: Complete the online form and answer brief application questions.
2. Initial Screening: Your application is reviewed for role alignment; successful candidates move to the longlist.
3. Video Interview Stage: You’ll be invited to record short responses to 3–4 role-specific questions.
4. Live Interviews: Shortlisted candidates join first-round interviews (and, where applicable, second or third rounds depending on the role).
5. Final Shortlist & Verification: Reference and background checks are completed.
6. Offer & Contracting: Successful candidates receive formal offers and contract documents.
7. Pre-boarding & Onboarding: Once accepted, you’ll complete a pre-boarding process before officially joining your employing organisation within the Employer Group.

Throughout every stage, we value clear communication, respectful engagement, and timely feedback.