Paid Search & Video Lead

If you were the Paid Search & Video Lead now, here are some of the core activities you would be doing:

Leading the strategy and overseeing implementation of our Paid Search and Video programs in alignment with strategic business goals for eCommerce and Brand initiatives in North America
Monitoring, evaluating, and optimizing campaign performance across YouTube, Search, Performance Max, Demand Gen, and Shopping campaigns, within ad platforms including Google Ads and Microsoft Ads
Budget forecasting, pacing, and reallocation against ROAS, iROAS, and revenue targets
Advancing reporting processes and analyzing program performance insights, with a regular feedback loop to key stakeholders across Integrated Brand Marketing, Veilance, eCommerce and NAM commercial teams
Shaping data-driven testing plans that measure the incremental, omnichannel impact of digital campaigns, including early-access platform betas where available
Leveraging Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality data in project planning and reporting
Partnering with the Digital Campaign Operations Specialist to define campaign and creative strategy to ensure best practices are followed and campaign creative supports objectives
Partnering with the Digital Analytics Implementation team to ensure accurate conversion tracking and tagging

Here are some of the things you could be working on in the future:

Evolving the Paid Search and Video strategy to connect with the broader digital consumer journey, including AI-driven programs and campaigns
Building repeatable planning and briefing processes with cross-functional departments, ensuring cohesion across all digital ad channels
Creating automation and unlocking insights with dashboards across Funnel.io & Power BI
Partnering closely with the unified search and digital merchandising teams to align ad and product strategy with consumer and product trends
Co-creating an advanced creative strategy and a streamlined briefing and testing process to increase the sophistication of the program
Coaching team members, sharing knowledge to contribute to their growth

Are you our next Paid Search & Video Lead?

You have a bachelor’s degree in business, marketing, communications or equivalent experience
You have 5+ years’ experience in paid search and video advertising, either in-house or at an agency
You have experience working in a global, large-scale retail company
You have a deep understanding of digital marketing tools and technologies such as Google (Ads and GMP stack), Microsoft Ads, GA4, Adobe Analytics, Power BI, and Funnel.io
You have hands-on experience managing Search, Shopping, Performance Max, YouTube and Demand Gen campaigns, including product feed optimization
You have working knowledge of conversion tracking, tagging and data integrity best practices
You have a strong understanding of ad formats and creative best practices
You are skilled at visualizing data and pulling insights from campaign performance
You have experience running advanced measurement tests (a/b tests, brand lift, geo lift, incrementality) and determining performance through MTA and MMM results
You are proactive in identifying the root cause of issues and developing solutions
You are adaptable and collaborative, comfortable working independently and making decisions amid ambiguity
You bring a test-and-learn mindset and a track record of improving program performance through experimentation
You hold yourself to a high standard of quality and integrity, choosing the best solution even when it isn't the easiest
Your passion for work is paralleled by your passion for getting outside and living it

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

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