Assistant Vice President - Marketing Residential (South & East)

Department / Division

Marketing

Head - Sales & Marketing

• Vendors / Agencies

• Consultants

Post Graduation / MBA in Marketing

15+ years of Marketing experience and at least 4-5 years in a leading role

Special Skills/Attributes

(required to perform the job effectively)

• Should understand the current industry trends and must possess good negotiation skills
• Should have the ability to develop and maintain good relationships with vendors, agencies and communicate the strategies effectively

Overall, Purpose/Objective

Of the job

Drives the marketing strategy and revenue maximization efforts

Key Responsibilities

(List of major responsibilities that you have, to achieve the key objectives)

• Lead end-to-end marketing for a premium residential tower launching shortly

• Drive the entire marketing cycle from launch to sales closure

• Manage and mentor a diverse team across pre-sales, digital marketing, CRM, and design

• Ensure brand positioning and marketing strategy align with high-ticket luxury residential projects

• Formulate an overall marketing strategy for the residential segment to increase the Sales and maximize revenues

• Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities

• Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies

• Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved

• Collaboration & partnership with agencies for lead generation and augment walk-ins using digital marketing

• Strategize in terms of marketing strategy and positioning for the residential project.

• Defining brand vision for residential projects. Creating brand imagery and communication guidelines including creatives, logo, brand positioning etc.

• Responsible for developing the annual advertising plan, public relations plan and ensure a cost-effective media buying for all centres; drive and approve the creatives; ensure all plans are implemented effectively through quality checks, standardisation and periodical review mechanism across projects.

• As part of the annual planning exercise, analyze previous years' performance, growth expectations/ projections (revenue and profits) for the budgeting year, and identify new revenue streams/ available, new marketing initiatives that could be launched.

• Develop marketing strategy for digital medium including creation of websites.

• National level tie ups and media buy with various digital medium – google, Facebook, YouTube etc.

• Team Size: 8 direct reports including, Presales team, Digital & Marketing team (3 members), Graphic Designer specialist

Search Engine Optimization (SEO)

Implementing Of on Page Elements like the below:

• Optimizing footer links

• Meta tags changes

• Heading tags changes

• Images optimization

• Checking the broken links & verification

• Site map creations

• Optimizing the content

• Maintaining of minimum keyword density in each page

• Improving internal linking structure

• Execution & monitoring of the entire on page

• off page optimization activities as per the defined internal processes.

  Search Engine Marketing (SEM) Creation of campaign & implementing the below

• Campaign creation & optimization in Google AdWords & Microsoft ad centre

• Creation of ads

• Improving the quality score

• Keywords research

• Ad group optimization

• Targeting in your specified locations

• Managing of MCC Accounts to clients

• Changes & improvements done as per the requirements

• Web Analytics: Generating analytic basic & advanced reports as per the requirements like:

• Generating detailed statistics about the visits, avg time, bounce rate etc to a website using Google analytics & crazy egg tools

• Generating basic & custom reports as per the requirements

• Analysing the goals of the website

• Analysing & overview of traffic sources

• Preparation of MIS Reports

• Budget Estimation