Regional Sales Manager - Domestic

Regional Sales Manager
Hourly or Salary)
Sales
FT, PT, Intern, Contract)
Remote
Not immediately
Travel Required:
Vice President of Sales
Augusta Distillery is a Kentucky bourbon producer focused exclusively on ultra-premium, single-barrel, cask-strength, unfiltered whiskey — never blended and never chill filtered. Based on the Ohio River in Augusta, KY, we are a fast-growing distillery known for age-forward bourbon, authentic visitor experiences, and a strong commitment to our local community. Our spirits have earned national recognition for quality and craftsmanship.

We are seeking an experienced Regional Sales Manager to lead market development and distributor execution for our ultra-premium Kentucky bourbon portfolio across a multi-state region. This role is responsible for driving sustainable sales growth while protecting the brand’s premium positioning in the marketplace. The ideal candidate brings deep knowledge of the beverage alcohol industry, experience working with distributors in a control and open state environment, and a proven ability to grow luxury or allocation-driven brands.

Develop and execute regional sales strategies that grow revenue while maintaining premium brand positioning
Lead distributor relationships across assigned states, including goal setting, programming, and performance management
Drive depletion growth through targeted account development in key on-premise and high-end retail channels
Identify and secure placements in priority accounts that align with the brand’s image and pricing strategy
Collaborate with the marketing team to execute impactful, brand-appropriate promotional initiatives
Conduct purposeful market visits to work with distributor sales teams and support key customer relationships
Monitor market trends, competitive activity, and pricing to identify risks and opportunities
Manage forecasts, track performance to goals, and provide accurate and timely reporting
Represent the brand at trade events, tastings, and industry functions in a professional manner
Ensure all activities comply with federal and state alcohol regulations as well as company brand standards
Bachelor’s degree in Business, Marketing, or related field preferred
~5+ years of sales experience in the spirits or wine industry, with distributor management responsibility
~ Demonstrated success growing premium or luxury beverage brands
~ Strong understanding of the three-tier system and distributor operations
~ Willingness and ability to travel extensively within the assigned region (50–70%)
~ Proficiency with CRM systems, sales reporting tools, and Microsoft Office