Head of Product Marketing Management

InMobi Advertising is a global technology leader helping marketers win the
Our advertising platform reaches over 2 billion people brands and leading publishers, InMobi is where intelligence, creativity, and
By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise e-commerce with inspiration-led discovery and shopping. integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. categories such as fashion, beauty, travel, accessories, home décor, pets, and first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London,
At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide.

We are seeking a Director of Product Marketing to lead the commerce narrative, truth, and category definition, translating complex commerce, data, and resonates with customers and differentiates our platform in a rapidly evolving
This leader will serve as the single-threaded owner of the DSP commerce story, grounded in a strong outside-in, voice-of-the-customer perspective. in the market — operating upstream of traditional sales enablement and ensuring that product and go-to-market decisions are anchored in real customer behavior
In addition to commerce use cases, this role will own product marketing for app as foundational inputs to commerce and lifecycle outcomes — not standalone performance features. shaping how our DSP is understood by customers, partners, and the broader
This role is based in either our San Mateo, CA or New York, NY office and requires regular in-office presence.

Occasional travel may be required for
Outside-In Market & Customer Insight (Foundational)

• Act as the voice of the customer for DSP-led commerce and app growth

How commerce, performance, and retail media network (RMN) budgets are
What customers say they want versus what they actually buy

• Use customer insight to:

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• Define ideal customer profiles (ICPs) and buying personas
• Serve as the internal arbiter of market reality when perspectives diverge cases, and clear differentiation versus retail media networks, retail media
• Problem framing rooted in customer pain points
• Ensure positioning reflects how customers actually talk, evaluate, and buy,

App User Acquisition, Re-engagement & Retargeting (Core Use-Case Pillar)

• Own the product marketing strategy and narrative for:
• App user acquisition
• Retargeting and lifecycle marketing
• isolated performance tactics.
• Define ICPs, buying triggers, and success metrics for growth and performance

Ensure consistent storytelling across full-funnel and lifecycle marketing motions, reinforcing a unified customer journey narrative.
Lead product marketing strategy across the broader ecosystem, supporting
Run product marketing initiatives for third-party DSP integrations and strategic platform partnerships.

• Own product marketing engagement with marquee measurement and attribution
• Demonstrate the ability to execute both product-led growth (PLG) and
• Defining success metrics that customers genuinely care about
• Act as the product marketing leader for the DSP commerce and app growth
• Where commerce and app growth should be positioned within the DSP strategy
• Where capabilities do — and do not — create meaningful customer value

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Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media
Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying
Ability to operate with an outside-in, customer-first mindset, using market
Strong leadership and stakeholder management skills, with the ability to
Experience building and mentoring product marketing talent and establishing scalable product marketing practices

• At InMobi, we’re building products that are redefining industries. InMobi Advertising - Powering data-driven mobile marketing for the world’s
• Glance - A revolutionary Gen AI-powered lockscreen & TV content platform
• 1Weather - One of the world’s leading weather platforms, delivering precise,

With deep expertise in AI, mobile, consumer technology, and digital innovation, cutting-edge tech with a deep focus on our people - their growth, well-being, care deeply about the impact we create and continuously push our potential

• grow, and aren’t afraid to take smart risks

-------------------------------------------------------------------------------- drives high performance while balancing business needs and pay parity. also receive variable pay in the form of an annual variable bonus or quarterly variable bonus/sales incentive, as deemed per policy, in addition to fixed
In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. Therefore, the entity employing you may elect to provide such stocks
Ownership of stock enables us to treat our employer company as our own spirit of shared ownership, we grant InMobians relevant company stock(s). contribute to the growth of your company, certain stocks may be issued to you in
Competitive salary and RSU grant (where applicable)

• High-quality medical, dental, and vision insurance (including company-matched
• Flexible working hours to suit everyone
• Pet-friendly work environment and robust pet insurance policy - because we
• Employee Assistance Program (EAP) race, color, religion, age, sex, national origin, disability status, genetics,

We believe in nurturing and investing in your development through continuous disabilities throughout the hiring process and in the workplace.