Senior Sales Manager

Our c;ient is a fast-growing beverage brand built around sugar-free, low-calorie drinks for health-conscious consumers. The range spans flavoured sparkling water, oolong and herbal teas, milk tea, and functional drinks, and is now distributed across more than 40 countries and regions worldwide, including convenience stores, supermarkets, and local retail chains.

Role Overview

Our client is looking for a driven, field-based Sales Manager to grow our presence across retail, grocery, and on-trade. This is an individual contributor role with no direct reports: you'll own your own territory, build relationships with buyers and store owners, and be directly responsible for distribution, visibility, and revenue growth in your patch.

Key Responsibilities

• Manage and grow a portfolio of accounts across retail, grocery, and on-trade in an assigned territory
• Identify and win new stockists, negotiating listings, shelf space, and promotional activity
• Build strong, long-term relationships with buyers, store managers, on-trade operators, and distributor partners
• Deliver against sales volume, revenue, and distribution targets across all three channels
• Plan and execute a regular call cycle across the territory, maximising time in the field
• Monitor competitor activity, pricing, and market trends, feeding insights back to the wider team
• Ensure excellent in-store and in-venue execution: merchandising, stock rotation, and brand standards
• Manage and report on territory performance using CRM tools, providing regular updates to the Sales Director
• Represent our client Forest at trade shows, tastings, and events as needed

Requirements

• Proven experience in field sales, ideally within FMCG, food & beverage, or a related consumer category
• Experience selling across retail, grocery, and on-trade channels (or a strong track record in at least one, with appetite to build the others)
• Strong track record of hitting or exceeding sales targets
• Excellent relationship-building and negotiation skills
• Self-motivated and comfortable working independently with minimal supervision
• Full, clean driving licence and willingness to travel extensively within the territory
• Strong organisational skills and comfort using CRM/reporting tools
• Passion for the our client Forest brand and genuine interest in health, wellness, and better-for-you drinks

Desirable

• Existing relationships with retail, grocery, or on-trade buyers in the territory
• Experience launour clientng or growing a challenger beverage brand
• Knowledge of the independent retail, grocery multiple, and hospitality landscape in the territory

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates