Wellness Studio Sales Manager

Job Title: Studio Manager – beem® Light Sauna (Wellness Studio)
Reports To: Franchise Owner
POSITION OVERVIEW
The Studio Sales Manager is a revenue‑focused leader responsible for driving sales growth, lead generation, and brand visibility for a franchise studio of beem® Light Sauna. This role owns the execution of sales strategy and marketing initiatives while ensuring the studio is fully optimized to convert prospects into long‑term members.

While operational oversight and team leadership are key parts of the role, sales performance, marketing execution, and revenue accountability are the top priorities. The ideal candidate is highly motivated by goals, fluent in current marketing tactics, confident in closing sales personally, and skilled at training teams to do the same.

CORE RESPONSIBILITIES (SALES & MARKETING PRIORITY) Sales Leadership & Revenue Growth
Own and consistently achieve studio sales targets across all revenue streams: memberships, packages, and retail
Personally generate sales through in‑studio, phone, online, and event‑based selling
Build, manage, and optimize the full sales funnel: lead capture, follow‑up, conversion, and retention
Train, coach, and hold Wellness Sales Associates accountable to sales processes, scripts, KPIs, and closing standards
Analyze sales performance metrics and implement data‑driven improvements
Marketing Execution & Lead Generation
Create and execute an ongoing, localized marketing plan focused on new client acquisition, activation, and retention
Drive organic and grassroots marketing initiatives including community outreach, in‑person networking, and local partnerships
Build and maintain B2B relationships that generate consistent referral traffic
Manage and execute digital marketing efforts including social media, email campaigns, and text campaigns
Track marketing performance and ROI, adjusting strategy as needed to maximize conversion and revenue
Retention & Client Experience
Implement proven retention strategies that increase usage, satisfaction, and lifetime value
Ensure a high‑quality client journey from first touch point through long‑term membership
Address client concerns with professionalism and solution‑oriented communication
TEAM & STUDIO MANAGEMENT
Recruit, hire, onboard, train, supervise, coach, and mentor all studio staff
Establish clear performance expectations and accountability for sales and service standards
Maintain studio readiness including cleanliness, inventory, and facility needs
Manage studio budget, marketing spend, and performance reporting
Collaborate closely with the Studio Owner and beem® Corporate Sales & Marketing teams
Participate in studio, regional, and company‑wide meetings and trainings
JOB REQUIREMENTS & QUALIFICATIONS
Required Experience & Skills
2+ years of sales‑driven experience, preferably in fitness, wellness, or service‑based industries
Proven success in lead generation, follow‑up, and closing new business
Demonstrated experience executing marketing initiatives that drive measurable sales results
Strong B2B networking and partnership development experience
Ability to generate personal sales and train others to do the same
Comfort owning revenue targets and working in a performance‑based environment
Professional Competencies
Strong verbal and written communication skills (in person, phone, and email)
High level of organization, data management, and attention to detail
Ability to assess KPIs, identify gaps, and take decisive action
Proficient with computers, CRM systems, and studio software
Professional, punctual, reliable, and trustworthy
Ability to remain calm, respectful, and professional in all customer interactions
Team‑oriented mindset with strong leadership presence
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those required to successfully perform the essential functions of the role.

Ability to work flexible hours including evenings and weekends as needed
Ability to sit or stand for extended periods (up to 4+ hours)
Ability to bend, lift, kneel, climb stairs, and occasionally lift up to 30 pounds
Must possess close, distance, peripheral, and depth perception vision
Must be able to effectively hear and communicate in person and via telephone
COMPENSATION & BENEFITS
$40,000 - $55,000 base salary based on experience and performance
Bonus and/or commission opportunities tied directly to sales and revenue results
This role is ideal for a sales‑driven leader who thrives on growth, accountability, and turning marketing efforts into measurable revenue.