Senior Marketing Analyst

100% Remote | $55.00/Hour | Contract-to-Hire

Confidential Client – Leading Global Technology Organization

No Third-Party Candidates – Direct Applicants Only

Position Summary

We are seeking a highly experienced Senior Marketing Analyst to support the Performance Analytics & Insights team of a leading global technology organization.

This is a hands-on, technically focused position responsible for integrating complex marketing and sales data, developing advanced analytical models, building business intelligence solutions, and delivering actionable insights to support strategic business decisions.

The ideal candidate will have a strong background in B2B marketing analytics, data engineering, business intelligence, and marketing operations, along with extensive experience working across enterprise data environments and marketing technology platforms.

Candidates must possess strong technical skills in SQL, Python, Alteryx, Power BI, Salesforce CRM, Eloqua, and other modern marketing analytics tools.

Key Responsibilities

Data Analytics & Modeling

• Design, develop, and maintain advanced analytical and predictive data models.

• Integrate data from Salesforce, Eloqua, Amplitude, Twilio Segment, and other marketing and sales platforms.

• Perform segmentation, campaign attribution, cohort analysis, funnel analysis, and performance measurement.

Data Engineering & Technical Development

• Write, develop, and optimize complex SQL queries against enterprise data warehouses, including Snowflake and SDC.

• Develop Python scripts for data extraction, transformation, automation, and statistical analysis.

• Build and maintain Alteryx workflows for data blending, cleansing, and repeatable data processes.

Business Intelligence & Reporting

• Design and maintain advanced Power BI dashboards and Amplitude reports.

• Develop KPI tracking, performance reporting, trend analysis, and executive-level dashboards.

• Translate complex analytical findings into actionable business recommendations.

Marketing Technology & Operations

• Leverage Salesforce CRM, Eloqua, Amplitude, Twilio Segment, Twilio Engage, and ABM platforms.

• Support marketing operations through data quality audits, lead routing and scoring validation, and campaign verification.

• Troubleshoot Eloqua-to-Salesforce data synchronization and integration issues.

• Evaluate marketing technology platforms and improve data quality and operational efficiency.

Business Process Architecture

• Analyze and design end-to-end business processes across marketing, marketing operations, and sales.

• Document current-state and future-state workflows.

• Ensure business processes are properly structured and instrumented for analytics.

Cross-Functional Collaboration

• Partner with marketing leadership, sales teams, and technical stakeholders.

• Present analytical findings and recommendations to business leaders.

• Serve as a subject matter expert for marketing analytics, data infrastructure, and reporting solutions.

Required Qualifications

• Bachelor's degree in Marketing Analytics, Data Science, Statistics, Computer Science, Business Analytics, or a related quantitative field.

• 15+ years of progressive experience in marketing analytics, data engineering, business intelligence, and marketing operations.

• Strong background in B2B marketing analytics, preferably within a technology or enterprise environment.

• Extensive hands-on experience with:

  • SQL – Advanced querying and data analysis

  • Python – Data manipulation, automation, and statistical analysis

  • Alteryx – Data blending, cleansing, and workflow development

  • Power BI – Dashboard development and business intelligence

  • Salesforce CRM – Data models and sales processes

  • Oracle Eloqua – Marketing automation and campaign operations

  • Amplitude – Product and marketing analytics

  • Twilio Segment – Customer data integration and management

• Experience with enterprise data warehouses, preferably Snowflake or SDC.

• Strong understanding of B2B marketing strategy, demand generation, lead management, campaign attribution, and sales funnel analytics.

• Excellent analytical, problem-solving, communication, and stakeholder management skills.

Preferred Qualifications

• Master's degree or MBA in a relevant discipline.

• Experience with Twilio Engage and Account-Based Marketing (ABM) platforms.

• Experience developing predictive models and automating complex analytical processes.

• Strong understanding of end-to-end marketing and sales operations.

Position Details

• Pay Rate: $55.00 per hour

• Employment Type: Contract-to-Hire

• Work Arrangement: 100% Remote

• Client: Confidential – Global Technology Organization

• Third-Party Candidates: Not accepted. Direct applicants only.

How to Apply

If you are an experienced Marketing Analytics professional with a strong technical background in SQL, Python, Alteryx, Power BI, Salesforce, and enterprise marketing technology platforms, we encourage you to apply!