Marketing Data Specialist

Title: Media Intelligence & Digital Specialist

Salary: (+ benefits)

Start Date: ASAP

Workstyle + Location: London, 5 days on site

Sector: AUTOMOTIVE

This is a fascinating role for anyone who loves DATA, and has a
keen interest in MARKETING. You will be at the centre of one of
the UK’s biggest manufacturers’ marketing analytics systems,
using internal and external data to push the company to the
forefront of the market. Where other roles are purely data
analysis and reporting, in this role you’ll be charged with
modernising and constantly improving the marketing technology and
applications, rather than just reporting. With the UK automotive
market as competitive as it is at the minute, this role is a
great opportunity to get in with a stable figure, who can offer
long term growth and development. This role would suit someone
with a keen interest in marketing, data and data analytics, and
ideally someone with an interest in the automotive industry.

Key Responsibilities

Marketing Intelligence & Reporting

• Develop regular reporting covering media performance, campaign
effectiveness, competitor activity and market trends.

• Analyse marketing and consumer data to identify trends,
opportunities and potential risks.

• Develop dashboards and reporting tools, creating clear and
actionable commercial recommendations to support effective
decision-making.

Competitor & Market Intelligence

• Track relevant developments in the automotive and wider
consumer market (campaigns, investment, launches and strategies).

• Identify emerging marketing / branding trends

Brand Reputation Monitoring

• Monitor online conversations, customer feedback, social
sentiment and emerging issues. Working closely with the Marketing
and Communications teams with data and insights on reputation.

AI, Automation & Emerging Technology

• Explore practical applications of AI and automation within
marketing activities

• Identify, test and implement opportunities to improve content
creation, reporting, data processing and consumer insight through
technology such as AI and automated marketing tools.

Digital Platforms & Ecosystem

• Support the operation and continuous improvement of digital
platforms and applications. Continuously improve digital
platforms and applications, CRM, and wider digital ecosystem
performance.

Qualifications

Non-negotiable requirements

• 1–3 years' experience in digital marketing, marketing
analytics, data analytics, marketing technology, research or a
related discipline.

• Experience using dashboards, analytics platforms and reporting
tools.

• Exposure to CRM, digital platforms or app environments is
desirable.

• Experience with competitor intelligence or social listening
tools is desirable.

Desirable candidate profile:

• Ability to identify patterns and commercial insights from
complex information.

• Strong interest in AI, automation and emerging digital
technologies.

• Understanding of digital marketing and consumer behaviour.

• Strong attention to detail and problem-solving capability.

• Strong analytical capability and confidence working with data.

• Interest in automotive, technology and marketing innovation.