Email Marketing Specialist (Bilingual)

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth.

Professional Growth
: We invest in our employees' growth with continuous learning opportunities, training programs, and career advancement paths
Community Focus
: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation's financial health
One Park Financial is seeking a highly skilled and driven Salesforce Account Engagement Specialist to join our marketing team.

This role is critical for advancing our marketing automation strategies, enhancing lead-generation efforts, and driving customer engagement through precise and effective email marketing campaigns. The ideal candidate will possess in-depth expertise in Salesforce Account Engagement (formerly Pardot), combined with a strategic mindset for leveraging the platform to achieve measurable business outcomes. Fluency in English and Spanish is required to support our diverse customer base and multi-channel initiatives.

Manage and maintain Pardot instances, ensuring data integrity, seamless workflows, and optimal functionality.
~ Configure and customize Pardot to align with marketing strategies and business objectives.
~ Create and manage custom fields, campaigns, and business processes to support sophisticated marketing automation workflows.
~ Collaborate with the Salesforce CRM team to ensure data synchronization and cohesive customer journey mapping.

Email Marketing
:
~ Develop a content calendar and strategies that align with One Park’s tone of voice and brand framework.
~ Design and execute email marketing campaigns, leveraging segmentation, personalization, and A/B testing to drive engagement and conversion.
~ Monitor performance metrics and utilize tools like MX Toolbox, Google Postmaster, and Glock Apps to ensure email deliverability and list hygiene.
~ Analyze lead behavior and engagement data to identify improvement opportunities and refine campaign strategies.
~ Support sales and marketing alignment by implementing lead scoring models and tracking lead progression.

Create and maintain comprehensive reports to track key performance indicators (KPIs), including email open rates, click-through rates, conversion rates, and lead progression.
~ Leverage Pardot's analytics tools to generate actionable insights and recommend data-driven improvements.
~ Present regular performance updates and insights to stakeholders.

Written fluency in Spanish is mandatory.
~ Proven experience in Pardot administration and marketing automation, with a track record of successful campaigns.
~ Solid understanding of email marketing best practices, industry standards, and compliance requirements.
~ Basic knowledge of HTML and CSS for email and landing page customization.
~ Experience with Salesforce CRM integration and management is a strong advantage.
~ Strong analytical skills, attention to detail, and ability to handle multiple projects with competing deadlines.
~ Excellent written and verbal communication skills in both English and Spanish.
~ Salesforce certifications (e.g., Competitive salary and performance-based incentives.
~ Comprehensive benefits package, including health insurance, retirement plans, and more.
~ Access to advanced marketing tools and platforms to support your success.
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