Senior Brand Manager (w/m/d) AI-first

We are rebuilding our brand marketing AI-first: campaign, content and social in one team, with AI as the standard tool from brief to finished asset. You run the brand and campaign work for one or more of our brands (IONOS, STRATO, home.pl, Fasthosts, Arsys, World4You, Piensa): ideas, storyboards and AI adaptations originate with you, and you bring agencies in when volume or complexity calls for it.

Tasks

• You own campaigns from idea to go-live: concept, production, rollout across TV, CTV, online video, social, audio, display and OOH, including adaptation for local markets.
• You hold the brand together: positioning, claim, tone of voice and design across all touchpoints and markets.
• You do it yourself where tools, rights and quality allow it: write a storyboard, adapt a video with AI, build a variant, pull a language version. Concept, story and mechanic originate with you, not with the vendor.
• You work with Media and Performance Marketing every day: joint test plans, creative diversity, brand tracking, pre-tests and incrementality. You read the results yourself in Looker and decide which hypothesis goes into the next wave.
• You build and run your own workflows and agents for recurring tasks: variants, localisation, versioning, reporting.
• You set the guardrails together with Legal and Design (brand compliance, usage rights, AI content disclosure) and decide which new tools go into the standard process.
• You think in a flywheel: every campaign creates material, data and learnings for the next one. You help build the asset library, prompt library and test history.

Qualifications

• At least 6 years in brand and campaign work, in-house or agency-side, including at least two 360 campaigns with TV that you owned yourself.
• Hands-on mindset: your first question is whether you can do it yourself, not who can do it for you. You have examples of taking over something that used to run externally.
• You can do creative and numbers: you judge a concept on the idea and on the result, and you argue both, in front of the agency and in front of the performance team.
• You plan tests instead of only reading results: creative testing, A/B setups, creative rotation or incrementality.
• You already work AI-first and can prove it: which tools, what output, what it saved in time or production cost. Examples from your daily work count more than certificates.
• Practice with generative image and video production (e.g. Midjourney, Flux, Firefly, Veo, Runway, Sora) and with language models (e.g. Claude, ChatGPT, Gemini). You build automations yourself, at least at the level of n8n or Make.
• You understand the logic of Media and Performance Marketing: funnel, frequency, creative wear-out, channel differences. Several brands or markets in parallel, DAM systems and high-frequency content production are welcome.
• Fluent German and English.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.