Head of CRO for a DTC company (US-Based/Remote)

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Role Overview:
We are looking for an experienced Head of Conversion Rate Optimization (CRO) to lead our conversion optimization strategy and improve the overall performance of our Direct-to-Consumer (DTC) e-commerce funnels.

Key Responsibilities:

• Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings.

• Analyze the entire customer journey, from landing pages to checkout, to identify conversion bottlenecks and optimization opportunities.

• Develop and prioritize a CRO roadmap focused on improving conversion rate, Average Order Value (AOV), and revenue per session.

• Plan, execute, and analyze A/B tests and other experiments to continuously improve funnel performance.

• Work closely with developers and graphic designers to implement landing page improvements, checkout optimizations, and other CRO initiatives.

• Optimize product pages, landing pages, offers, upsells, and checkout flows to improve the customer experience and maximize revenue.

• Monitor experiment performance, evaluate results, and turn successful tests into actionable improvements.

• Balance conversion-focused strategies with brand consistency and a seamless customer experience.

• Eventually recruit, manage, and lead a team of CRO specialists, establishing workflows and performance expectations.

• Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position.

• Strong background in Direct-to-Consumer (DTC) and direct-response marketing, with hands-on experience optimizing e-commerce funnels.

• Previous experience working with supplement, health and wellness, or beauty brands. Supplement industry experience is strongly preferred.

• Demonstrated success improving conversion rates, Average Order Value (AOV), and revenue per session through structured experimentation.

• Hands-on experience planning, executing, and analyzing A/B tests and other CRO experiments.

• Strong understanding of funnel analytics, customer behavior, landing page optimization, and checkout performance.

• Experience collaborating directly with developers to implement and launch CRO tests.

• Ability to work closely with graphic designers to translate optimization strategies into effective visual experiences.

• Strong analytical and problem-solving skills, with the ability to identify performance bottlenecks and prioritize high-impact opportunities.

• Experience building testing frameworks, maintaining experiment documentation, and turning insights into actionable improvements.

Preferred Qualifications

• Experience with CheckoutChamp or similar checkout and funnel optimization platforms.

• Previous experience hiring, managing, or leading CRO specialists.

• Familiarity with brand building and balancing direct-response marketing strategies with long-term brand positioning.

• Experience scaling CRO processes within high-growth DTC e-commerce businesses.

• Familiarity with analytics and experimentation tools used to track funnel performance and measure test results.

• Remote Working for a US Company
• Competitive Salary