Director of Marketing and Business Development

Job Description
Job Description
Homewatch CareGivers is seeking an experienced, results-driven Director of Marketing & Business Development to lead growth throughout our Mercer County territory. This is a hands-on, community-facing position for a proven healthcare marketer who knows how to build relationships, generate qualified referrals, and convert opportunities into new clients.
This is not primarily a social media or office-based marketing role. The successful candidate will spend significant time in the community developing referral partnerships and representing our agency throughout Mercer County.

Key Responsibilities
Develop and execute a strategic marketing plan focused on increasing private-pay, senior care, veterans, and DDD referrals. Build strong relationships with hospitals, rehabilitation centers, skilled nursing facilities, assisted-living communities, hospices, physician offices, senior communities, social workers, case managers, discharge planners, elder-law attorneys, and community organizations. Conduct regular in-person visits, presentations, networking meetings, community events, and educational programs.

Establish new referral partnerships while maintaining consistent communication with existing referral sources. Generate qualified leads and assist in converting referrals into new clients. Identify new business opportunities throughout Mercer County. Represent Homewatch CareGivers at professional networking events, senior events, health fairs, and community programs. Develop outreach campaigns and marketing materials that clearly communicate our services and value. Maintain an organized record of contacts, visits, referrals, follow-ups, and results.

Provide weekly reports on outreach activity, referral development, new leads, admissions, and progress toward established goals. Collaborate with the owner and operations team to ensure the agency can successfully support new cases. Monitor local market trends, competitors, referral patterns, and growth opportunities. Help strengthen Homewatch CareGivers’ visibility and reputation as a trusted home-care provider in Mercer County. Qualifications
At least three years of successful healthcare marketing, business development, community relations, or referral-development experience.

Home care, hospice, senior living, rehabilitation, hospital, behavioral health, or DDD experience is strongly preferred. Established professional relationships within Mercer County or the surrounding Central New Jersey healthcare community are highly preferred. Demonstrated success generating referrals, opening new accounts, and meeting measurable growth goals. Excellent communication, presentation, networking, and relationship-building skills. Confident, professional, persistent, and comfortable initiating new business relationships. Strong organizational and follow-up skills.

Ability to work independently and remain accountable for measurable results. Proficiency with Microsoft Office, email, contact-management systems, and marketing-reporting tools. Valid driver’s license, reliable transportation, and the ability to travel throughout Mercer County. Availability to attend occasional early-morning, evening, or weekend networking and community events. The Ideal Candidate
The ideal candidate already understands the Mercer County healthcare and senior-services community.

You know how to get in front of decision-makers, build trust, remain consistent, and turn professional relationships into meaningful referral partnerships. You are strategic but also willing to be in the field. You understand that successful home-care marketing requires consistent visits, strong follow-up, community involvement, and measurable results. You will take ownership of the territory and help build a sustainable pipeline of new clients and referral sources.

What We Offer
Competitive salary based on experience. Performance-based bonus opportunities. Mileage reimbursement for approved business travel. Supportive leadership and operational team. Marketing resources and established company branding. Opportunity to build and lead the marketing strategy for a growing home-care agency. Meaningful work that helps seniors, individuals with disabilities, veterans, and families receive dependable support at home. Schedule and Location
Full-time position. Monday through Friday, with occasional community or networking events outside regular business hours.

Field-based throughout Mercer County, New Jersey, with scheduled office and team meetings. Candidates must be able to travel consistently throughout the assigned territory. To Apply
Please submit your résumé along with a brief statement describing:
Your healthcare or home-care marketing experience. Your professional connections within Mercer County. Examples of referral relationships or accounts you have developed. Measurable growth or revenue results you achieved in a previous position. Your approach to developing a new healthcare territory.

Homewatch CareGivers is an equal-opportunity employer. Employment decisions are made without regard to any status protected by applicable federal, state, or local law.