Quick overview
Job description
Gift Cards Partnerships Manager |📍London – Hybrid ( 2 days in office) | 💰Competitive Salary + Benefits
About the Role
As Gift Cards Partnerships Manager within our Experiences Business Unit, you’ll make Buyagift and Red Letter Days the must-stock brands in experience gifting. You’ll create standout products, secure category-leading distribution and turn customer demand into sustained, profitable growth.
You’ll own all third-party gift card relationships across gift card malls, activation partners and B2B resellers. From shaping the range and negotiating terms to securing listings, maximising visibility and launching new partners, you’ll be accountable for the commercial success of the portfolio.
Key Responsibilities:
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Build and deliver annual channel and partner plans, prioritising growth opportunities, investment and resources against agreed sales and margin targets.
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Own senior relationships across gift card malls, activation partners, aggregators and B2B resellers, running regular business reviews with clear actions and accountability.
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Secure new partners, retail placements and digital listings, and increase penetration within existing networks, prioritising incremental sales and sustainable returns.
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Negotiate discounts, commissions, fees, promotional funding and contract renewals within agreed approval limits, protecting profitability with support from Finance and Legal.
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Secure effective positioning, facings, merchandising and digital visibility, with clear partner commitments and follow-up on execution.
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Agree seasonal campaigns and incentives with partners and Marketing, manage agreed investment and evaluate incremental sales and contribution.
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Keep physical and digital gift card ranges, denominations and product information relevant and aligned with our B2C proposition and partner audiences.
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Coordinate commercial setup, activation, API integrations, testing and launches with partners, Technology and Operations, ensuring agreed readiness and delivery dates.
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Work with Operations and partners to forecast demand, plan production and replenishment, and minimise physical stock shortages and digital fulfilment interruptions.
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Ensure packaging, listings, creative and merchandising represent our brands consistently, working within retailer requirements and escalating material compromises.
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Track sales, margin, distribution and campaign results; maintain accurate forecasts and pipelines; explain variances and lead corrective action.
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Work with Finance, Legal and Operations on settlement, reconciliation, overdue payments, fraud and contractual risks; coordinate resolution of activation, fulfilment and redemption issues.
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Bring market and competitor insight into product and channel decisions, and build investment cases for new formats, capabilities and partnerships.
About You:
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A track record of growing complex gift cards, payments, rewards or retail distribution partnerships and delivering sales and margin targets.
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Strong commercial negotiation and senior stakeholder management skills, with confidence challenging partners and influencing internal teams.
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An understanding of physical and digital gift card distribution, activation, reseller models and the operational dependencies behind successful launches.
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Strong analytical and forecasting skills, confident use of Excel and CRM tools, and the ability to turn data into commercial action.
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Proven ability to coordinate cross-functional projects, manage competing priorities and deliver reliably through peak trading periods.
Interview Process:
- Recruiter Screen 30mins
- Hiring Manager interview 60mins
- Senior Stakeholder interview 60-90mins
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