AGM / GM - Digital Marketing

This job is not with 2070 Health

The AGM / GM – Digital Marketing will function as the primary digital growth owner for Garbhagudi IVF, translating the organisation’s vision, brand strategy, and growth roadmap into measurable digital outcomes. This role will lead couple acquisition, performance marketing, CRM-led journeys, and digital brand presence across all branches, while working closely with branch teams, medical leadership, CRM/sales, and agencies.

Job Summary

We are seeking an experienced AGM– Digital Marketing to drive Garbhagudi IVF’s digital marketing engine with a strong focus on ethical couple acquisition, brand visibility, and conversion excellence. The role requires a deep understanding of healthcare marketing sensitivities, digital platforms, and performance metrics, along with hands-on leadership of internal teams and partners.

IVF or healthcare marketing experience will be a strong added advantage.

Qualifications & Experience

• Any Graduate or Post graduate in Digital Marketing space.
• More than 8 years of experience, with 3–5 years in a leadership role.
• Strong experience in performance marketing, lead lifecycle management, and analytics.
• Healthcare exposure is an added advantage.
• Strong understanding of ethical marketing, compliance, and customer journey.

Key Responsibilities

1. Digital Growth & Performance Marketing

• Own and execute Garbhagudi IVF’s digital acquisition strategy.
• Drive continuous improvement in CPL, CAC, lead quality, conversion rates, and ROI.
• Manage digital marketing budgets with accountability and transparency.

2. Customer Journey, CRM & Funnel Optimization

• Own the end-to-end digital Customer Journey funnel (awareness → lead → consultation → follow-up).
• Work closely with CRM, sales, and branch teams to improve lead handling and conversion outcomes.
• Strengthen lead nurturing, automation, remarketing, and retention strategies.
• Ensure alignment between digital campaigns and on-ground counselling experience.

3. Digital Brand Presence & Content

• Lead digital content strategy across website, blogs, social media, and video platforms.
• Ensure all content reflects Garbhagudi IVF’s empathetic, credible, and compliant brand voice.
• Monitor and manage online reputation and engagement.

4. Website, SEO & Data Analytics

• Own website performance, SEO strategy, landing pages, and CRO initiatives.
• Track and report digital KPIs using Google Analytics, dashboards, and CRM reports.
• Present performance insights, trends, and improvement plans to the management and leadership team.

5. Team Leadership & Agency Management

• Lead and mentor internal teams across performance marketing, content, social media, and design.
• Manage digital agencies, media partners, and vendors to ensure quality and timely delivery.
• Build strong internal processes, accountability, and capability within the digital team.

Key Skills & Competencies

• Digital performance marketing & analytics expertise
• Strong execution mindset with leadership maturity
• Healthcare communication sensitivity
• Data-driven decision-making
• Stakeholder and team management
• High ownership and accountability