Strategy and Content Lead

Vovi is a branding and web studio on Chancery Lane, London. We work with venture-backed tech companies, deep-tech firms and universities, mostly in the US, including the University of Texas, FedTech, Liberty Fund, Energy One and Malayy, and we aim for the kind of work that gets sent round in "have you seen this?" messages.

Buyers now judge companies through search, AI assistants and websites before they speak to anyone, so we bring brand, web, content, search and AI under one roof. We're a Webflow Enterprise Partner and build our own AI products, starting with Brand Kernel, which lets a client's teams create on-brand work with any AI model. We even run the studio on an operating system we built on Claude.

We're a team of about 13 with more good work than hands. Each of these roles owns a whole part of the studio, so they suit ambitious people who learn new tools fast and want their work to be seen. What you can show us matters far more than the years on your CV.

The role

You'll own the thinking and the words behind every Vovi project, from positioning and messaging through site structure to the copy that ships. That work sits with our CEO, Alex Rook, today, and reporting to Alex, you'll build it into a practice that runs without him and gives our designers sharper briefs. More buyers now ask AI before visiting a website, so a big part of the job is making sure our clients show up in those answers.

You'll write a lot of the copy yourself, so this suits someone who enjoys writing as much as strategy and brings a point of view to every brief. Most clients are in the US, so expect some late-afternoon calls.

What you'll do

• Lead strategy on brand and website projects: discovery workshops, research, positioning, messaging and naming.
• Write the briefs our designers work from, then the website, deck and campaign copy, in each client's voice.
• Plan site structure and content that ranks in search and gets quoted by AI, with our SEO partner leading on the technical side.
• Shape pitches and proposals with the CEO.
• Write for Vovi itself: case studies, the newsletter and our view on brand in the age of AI.

What good looks like after six months

• Every new project starts with your strategy and copy plan, and nothing waits on the CEO for copy.
• At least two client sites are live with your structure and copy.
• A regular content programme for Vovi is up and running.

Salary

£60,000 to £80,000 as a guide, with offers based on experience. If your expectations sit a little outside the range but the fit is right, still apply.

How to apply

Send your CV or LinkedIn with two pieces of positioning or copy you wrote, and a few lines on what changed because of your work. We won't review applications without examples. If your experience is lighter than the list below but your work is strong, apply anyway.

• Brand strategy, content strategy or copywriting work for B2B or technical clients, ideally tech, deep tech or higher education, with some of it at an agency or studio.
• Sharp, plain writing that persuades, and strategy you can back up with evidence.
• Confidence with founders and senior clients, and the judgement to push back with a better idea.
• AI tools in your everyday workflow, and the taste to know when their output isn't good enough.
• Nice to have: some SEO knowledge, basic or advanced, experience with US clients or universities, Webflow CMS, or running content for a studio's own growth.

• A small, close team that works hard and genuinely gets on.
• 25 days' holiday plus bank holidays, rising by a day each year you're with us, up to 30.
• Flexible hours, with most of the week in our Chancery Lane studio and some at home.
• A learning budget, and the best tools for the job, including the latest AI kit.
• Monthly check-ins on how you're doing and where you want to grow.
• Team lunches, socials and studio nights out, plus a gym and sauna in the building.
• A discretionary bonus, and an options scheme for long-serving team members.