SFDC Marketing cloud

Must:

MCP, MC Personalization, Marketing Cloud Personalization, Interaction Studio

Job Description:

Salesforce Marketing Cloud Personalization (Interaction Studio)

• Design, develop, and implement solutions in Salesforce Marketing Cloud

• Build and manage multi?channel campaigns using:

  • Email Studio

  • Journey Builder

  • Automation Studio

  • MobileConnect

• Mandatory - Implement and manage real?time personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio)

• Configure user tracking, events, and data models including:

  • User profiles

  • Product/content catalogs

  • Behavioral and interaction data

• Develop and deploy web personalization experiences such as pop?ups, banners, and recommendations

• Configure and manage Web SDK and sitemap configuration

• Create dynamic and personalized email content using:

  • AMPscript

  • SSJS (Server?Side JavaScript)

• Design and optimize data models using Data Extensions

• Build audience segments and targeting rules

• Manage triggered and transactional messaging

• Perform A/B testing and campaign optimization using performance insights

• Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices

• Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs

• Ensure accurate data capture, identity resolution, and customer profile consistency

Salesforce (CRM) - Required Understanding

• Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud

• Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns

• Experience with Marketing Cloud Connect and CRM-SFMC data synchronization

• Ability to align marketing journeys with lead management, nurturing, and handoff to sales team

• Basic understanding of Salesforce data models, roles, profiles, and permissions

• Nice to have knowledge on - LWC, Apex Trigger, Batch classes, SOQL

Collaboration & Stakeholder Management

• Engage with customers and business stakeholders to understand requirements

• Translate business and marketing objectives into scalable Salesforce solutions

• Work closely with marketing, sales, and technical teams to ensure successful delivery

• Provide implementation guidance and recommend best practices

Technical Skills

• Hands?on experience with Salesforce Marketing Cloud

• Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio

• Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS

• Experience with data modeling, segmentation, and automation

• Knowledge of APIs and system integrations

• Understanding of event?based tracking and personalization concepts