Lifecycle Marketing Manager, Onsite Personalization

Job Title: Lifecycle Marketing Manager, Onsite Personalization

Location: New York, NY 10036 (Onsite)

Duration: Contract - 8 months + possible extension

Pay Range: $75-85/hour W2

About TSR

TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivery highly qualified talent to support clients' most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond.

In June 2024, TSR was acquired by Justin Christian, founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR's ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants.

Job Description

We are seeking a Lifecycle Marketing Manager, Onsite Personalization to join our team. The ideal candidate will have strong experience in onsite lifecycle marketing, marketing automation, and subscription-based product marketing and a proven ability to execute and optimize multi-market campaigns that drive acquisition, engagement, retention, and monetization.

Responsibilities:

• Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions on web, mobile web, and connected TV.


• Own audience segmentation, triggers, rules, frequency capping, journey orchestration, and campaign prioritization.


• Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly.


• Design personalized experiences using lifecycle stage, subscription status, content affinity, and behavioral history signals.


• Report on performance and implement testing strategies and optimizations, including automation improvements.

Required Skills & Qualifications:

• 3-5 years in marketing automation or product marketing. Streaming experience is a plus.


• Strong analytical mindset with attention to detail and ability to manage multiple priorities and stakeholders.


• Technical troubleshooting skills and the ability to work independently in agile environments.


• Hands-on expertise with Redfast/Recurly Engage. Required.


• Understanding of subscription models, including premium tiers, downgrades, price changes, and related lifecycle mechanics.

Preferred Skills:

• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform.


• Familiarity with SQL for audience validation and campaign analysis.


• Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform.


• Understanding of feature flags and experimentation frameworks.


• Knowledge of subscription lifecycle metrics, including trial conversion, renewal, churn, and LTV.


• Experience with localization management systems and multilingual content workflows.


• Basic understanding of APIs, webhooks, and event-driven marketing architectures.

Deal Breakers:

• Recent, multi-year hands-on experience with Redfast/Recurly Engage. Ability to support immediately.

Why TSR?

At TSR, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.


• Opportunities for growth with global clients.


• A supportive, inclusive culture that values innovation and people.


• Exposure to modern technologies and projects.

About Our Commitment

TSR is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Interested? Apply Now!

If this sounds like the right opportunity for you, please apply with your most recent resume. Include a brief sales pitch at the top of your resume explaining why you are qualified for this position